Key Responsibilities:

Meet store acquisition targets for subscriptions across TFG stores

Agree targets with VAS Ops and business across all available sales mechanisms (Point of Sale and digital platforms) within TFG stores Communicate targets to media product managers for budget purposes and to VAS Ops for Profit Allocation alignment Achieve store acquisition budget targets as set out in July reprojections 

 

Negotiate, plan and execute acquisition campaigns with trading companies

Drive target and actual subscription growth in stores channel  Negotiate and execute staff and customer facing acquisition campaigns across TFG trading companies  Ensuring relevant campaign marketing collateral is designed and distributed timeously in conjunction with VAS marketing  Use of magazine “Exclusive Offers” and brand editorial coverage (e.g. magazine covers and features) in customer facing campaigns  Negotiate space in stores for promotional material (short-term campaigns and permanent marketing presence).  Business ownership of all media store campaigns (incl. Jet Club) and incentives across TFG Launch and drive subscriptions of Jet Club and digital magazines on the digital platform, DAS (launch date Nov.7, 2024)  Drive prioritisation of launch of digital magazines at POS (CR lodged) Strategize and deliver joint campaigns across the VAS portfolio with TFG Insure, TFG Connect and Hi Attend weekly and monthly store channel and VAS meetings as media stores representative Drive internal and external partner forums and meetings for channel and profit growth 

 

Channel reporting

Weekly reporting of channel target vs. actual at Media Exco Understanding and inclusion of trading co. profit allocation performance on media related targets Presentations to trading company marketing forums, head of ops forums, (and trading company Exco’s where required)

 

Training

Ensure staff and customer facing training and marketing material is provided (e.g. customer facing product information pamphlets) All staff training material updated on all platforms in conjunction with change management and training departments  Identify and recommend training requirements during store visits  Includes external agents (Metrosure, Edge, Tyme) where required

 

Store and internal mailing list responsibility (printed and digital magazines)

Assess and advise on magazine distribution to stores (volume and magazine title to relevant stores monthly). Example:  Man magazine x 5,000 to Markham; Club magazine x 7,000 across all stores etc. Includes distribution of digital magazine links to all relevant parties.

 

Training

Ensure staff and customer facing training and marketing material is provided (e.g. customer facing product information pamphlets) All staff training material updated on all platforms in conjunction with change management and training departments  Identify and recommend training requirements during store visits  Includes external agents (Metrosure, Edge, Tyme) where required

 

Stakeholder Management

Builds and maintains strong strategic and goal-driven relationships with senior key role players across TFG  Maintains relationships with internal (TFG marketing, VAS Ops, TFG Insure, TFG Connect, and Hi) and external stakeholders & suppliers (Channel partners e.g. Dentsu Creative, Metrosure, Edge) Understanding of role of Dentsu Creative in magazine production and sales  Strong relationships with media product owners (brand and publishing managers)

 

Contracts

Represent media in relevant contract negotiations and sign off 

 

Incentive management (with VAS Ops) 

Agree (with business and Ops) incentive payouts for respective products and internal and external sales agents  Oversee “red flag” fraud process where multiple media products are sold to one customer One assistant reporting into this role (current secondment) on incentive float management and customer services in relation to multiple sales Management of clawback process / awareness of cancellation trends

 

Qualifications and Experience: Marketing, project management or other related qualification degree /diploma  Min 5 years retail operations and or/ marketing experience 

 

Skills:  Excellent organisational and coordinating skills  Ability to influence and persuade at executive levels Excellent presentation skills  High proficiency in Excel and PowerPoint  High attention to detail  High energy and enthusiasm levels Ability to work under pressure in a deadline driven environment  Excellent interpersonal and communication skills (verbal and written) Ability to work independently as well as in a team

 

Behaviours:  Effectively works with others to achieve shared goals  Recognises, respects, and appreciates the diverse values, beliefs, and perspectives of others  Effectively adjusts their behaviour, approach, and decision-making based on the situation  Develops plans and prioritises initiatives that align to the organisational goals and objectives  Assesses and improves the efficiency, effectiveness, and quality of various work processes  Interprets and simplifies complex and contradictory information when resolving organisational problems  Takes accountability and ensures others are held to account on agreed upon performance targets  Sets ambitious goals and takes focused action to achieve desired outcomes to deliver measurable results 

 

The successful candidate would be required to travel within Western Cape for store visits (minimum monthly) and to other cities nationally once every two months (estimated) for store visits, meetings with Ops, training and any other requirements.   

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

 

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