Sandton, Gauteng, South Africa
13 days ago
Programmatic Specialist

Company Description

Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.

Job Description

Job Description

 

The Programmatic will be responsible for the setup and execution of programmatic media campaigns for agency clients.

Main Responsibilities:

· Handle daily campaign maintenance including questions regarding tracking and status of various campaigns.

· Work with agency partners to ensure creative assets are scheduled for delivery prior to campaign launch.

· Trafficking of campaign tags into ad exchange environments.

· Work with media partners to ensure accurate platform implementation.

· Troubleshoot issues on all pre-production and live campaigns.

· Work with the agency brand teams to present weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines.

· Provide monthly auditing reports to agency partners and internal finance teams for invoicing when required.

· Provide insight and guidance to members of the agency teams and provide thought leadership on topics relating to programmatic media.

· Maintain and stay current of industry news and research.

· Share and re-apply learning and knowledge at a local/regional level agency brand team.

· Ensuring operational excellence through continuous refinement of best practices, tactics, and partners.

· Able to train and educate agency teams on Programmatic offering.

· Collaborate with Publicis Groupe practices such as Data Sciences and Performance teams to improve operational processes and cross-sell opportunities.

· Full reporting responsibility and data analytics.

· Create workflow and implication documents for major releases on the DSP platforms.

· Working directly with agency leads and brand teams provide Programmatic expertise and support for their clients and internal agency brand teams.

· Accompany agency teams to visit clients and provide programmatic training sessions directly with clients.

· Qualifications

· Proven working experience of 5-7 years in programmatic.

· Up-to-date with the latest trends and best practices in online marketing and measurement

· Strong analytical skills and data-driven thinking

· A proactive approach to problem solving with strong decision-making skills

· Results-driven and proactive profile, with good interpersonal skills

Additional Information

Should you not hear from us within 2 weeks, please consider your application unsuccessful.

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