Blink is at the forefront of the consumer electronics home security market, and is the result of one of the most successful Kickstarter campaigns ever. We have been growing at an astounding rate since the first product introduction in 2016. We are seeking a creative, customer-obsessed and results-driven Product Marketing - GTM (go-to-market) professional to help bring new products to market globally.

The Blink PMM (Product Marketing) team is small, but mighty. We strike a balance between start-up nimbleness with a bias for action and scaled, customer-obsessed, data-driven decision making. We are a passionate group, collaborative in nature, and firm believers in hard work and teamwork. We are responsible for bringing to market all areas of the roadmap, spanning devices, new features, subscription features, new regions, and more.

Key job responsibilities
- Support the PMM team in executing product positioning, creative management, and other launch requirements for all global market segments
- Collect and analyze consumer and competitive research for the product category in order to drive GTM and positioning strategy
- Maintain strong cross-organizational communications (Sales/Creative Marketing, Operations, PR, Legal, Engineering, etc.) to ensure launch processes are on track
- Coordinate creative requests and execution with design team for creative content such as packaging and online assets for all global regions
- Manage vendor relationships and deliverables for items such as packaging creation
- Develop personas and user stories to voice and creatively solve for customer needs from unboxing experience and purchase decisions through on-boarding and use
- Build out strategic recommendations and drive positioning decisions with senior leadership

A day in the life
As a Product Marketing Manager at Blink, you will leverage your interpersonal and organizational skills to collaborate with cross-functional teams across Blink and Amazon (sales, marketing, engineering, program management, operations, legal) to launch innovative products and features for our customers across the globe. You will drive planning and strategy across Blink device and feature programs – coordinating with product, marketing, sales and public relations to deliver and document recommendations that optimize for customer and business success. You will collect and analyze consumer, product and market segment data to inform product and feature positioning strategy.

About the team
Blink Marketing is dedicated to delivering the best experience for our customers while driving growth for the Blink business. We are committed to upholding our Leadership Principles including Learn and Be Curious, Earn Trust, Deliver Results, and of course — Customer Obsession. We strive to produce best-in-class content, creative, and campaigns across channels and markets. We embrace our differences, seek to raise the bar, and work tirelessly to surprise, delight, and innovate. Blink is one of the fastest growing businesses in Devices.