TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.
TigerConnect - the leading provider of clinical collaboration solutions for healthcare companies - is seeking a dynamic, highly motivated, and collaborative Product Marketing Manager to join our fast-paced team.
As a Product Marketing Manager, you collaborate with several critical areas to the business – Product, Marketing, and Sales. Your relentless curiosity about the way healthcare organizations communicate and collaborate, your eagerness to discover and share market and competitive findings with the Sales and Product teams, and your broadening marketing expertise make you an indispensable member of the Product Marketing team.
This role will help bind our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will play an integral role in coordinating product launches, supporting campaign efforts, monitoring, and managing competitive intelligence, and enabling sales.
You know our competitors like the back of your hand: what they do today and where they’re headed. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to help drive the development of positioning and campaign messaging that resonates with buyers and empowers our sales channels to be successful. At times, the role is a balancing act that requires strong diplomatic skills, including knowing when to observe and when to dive in.
What You’ll Be Doing:
Product Acuity – Develop deep expertise around our key product and workflow offerings: Clinical communication, alarm management & event notification, scheduling, and patient engagement
Competitive Intelligence - Become an expert on our competition, why we are winning/losing and how they are positioned
Market Intelligence – Be the expert on our buyers, who are they, how they buy and their key buying criteria
Persona Development – Research and document our persona buyers’ processes in depth, including the who, what, when and why behind the decisions they make. Then share your findings to drive changes to our sales and marketing processes
Marketing Collateral – Create content that helps drives sales – including battle cards, datasheets, product guides, bottom of the funnel content, demo videos and more
Go-to-Market Planning – Plan the launches of new products and enhancements and coordinate the cross-functional implementation of the plan
Sales Enablement – Understand and support our sales channels by training them on competitive intelligence, product messaging and establish a steady feedback loop for improving both the data and how Marketing supports Sales
Marketing Effectiveness – Obsessively track performance of the marketing programs by identifying key metrics and continually suggest campaign and content improvements
Cross-department Collaboration – Interface with Product Management, Sales, and Customer Success and others to develop product positioning and messaging that resonates with our target segments, buyers, and personas
What You Bring:
5+ years of industry experience in product or marketing with at least 3 years of product marketing experience in SaaS
Experience in healthcare technology industry required, experience in healthcare scheduling software a plus
Bachelor’s degree in business or marketing; MBA is a plus
Proficient in productivity applications such as MS Office, SharePoint, PowerPoint, Project Management Software, Jira and/or Asana
Comfortable using CRM tools such as Salesforce
Familiar with competitive intelligence and win/loss tools including Klue or Crayon
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Strong public speaking skills, comfortable in front of large or senior groups, demo’ing or presenting
Solid writer capable of organizing thoughts and observations into a clear, engaging narrative.
Excellent people and project management skills to interact with staff, colleagues, cross-functional teams and third parties
Perks & Benefits We Offer:
Join us in our prime office space in the heart of Mexico City's Reforma area; Our hybrid teams unite top talent from Mexico, the US, and beyond, offering flexibility and collaboration
Enjoy our comprehensive benefits with excellent private medical, dental, vision, and life insurance coverage for you and your family
Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
Take advantage of extra perks and benefits, including a savings fund, monthly teleworking allowance, grocery vouchers, and travel insurance
In addition to the minimum days off required by law, our Flexible Time Off program gives you extra time to enjoy the things you love
Join a mission-driven team committed to making a real impact in the world of healthcare
Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We’ve been recognized as one of the Best Places to Work in Los Angeles (2022), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). We were also honored to be named to Inc. 5000’s list of Fastest Growing Companies.
TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.