What You'll Do Want to join a dynamic, growing SaaS company that's changing a multi-billion-dollar industry? Avalara is a provider of cloud-based tax compliance solutions. We deliver solutions for global transaction taxes, including sales and use, VAT, GST, Tax Research, Tax Content, and other indirect tax types, designed to help businesses achieve and maintain compliance. Our vision is to be the global cloud compliance platform. We are looking for a product marketing manager. As a Product Marketing Manager for our Avalara Tax Compliance suite product, you are expected to create a marketing strategy and product/solution positioning to the brass tacks of execution on messaging and measurement. You will work with product management, sales, and marketing to create go-to-market strategies that move the needle. Reporting to Director You will develop a comprehensive go-to-market plan and communicate details about our unique value in the tax compliance market. Collaborate with Product Management to distil key functionality and benefits for upcoming features into product marketing messages, Craft and develop compelling audience-specific messages and presentations, customer success stories, and videos. Develop breakthrough product marketing activities that reach target audiences. Deliver presentations to internal and external audiences (analysts, customers, CRUSH sessions, and third-party, public events) on Avalara's compliance platform Engage with field and partner marketing teams to identify and integrate joint messaging and content into lead generation, customer engagement, and product adoption-focused marketing programs. Work with prospect marketing to develop detailed digital strategies, campaign plans, and creative briefs, including campaign goals, segmentation strategy, messaging, and distribution channels. Work with sales to ready our general and specialized sales teams on our value propositions and messaging. You will manage GTM launch activities of quarterly launches, collaborating with PMM, Product, Sales, and Marketing teams to announce new products/features, collaborate with other product marketers to develop cross-portfolio messaging and content. What You'll Need to be Successful Basic Qualifications 3+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product marketing/management, demonstrated track record in crafting positioning and marketing content A bachelor's degree in marketing, business, technology, or a relevant field of studies such as computer science. About the Team The Product Marketing team at Avalara is the driving force behind getting products to market and ensuring their ongoing success. We do this by gathering market insights, channeling the voice of the customer, understanding the buyer and the buying process, crafting reusable positioning, messaging, and differentiation statements, and enabling sales and marketing to create demand and close deals. #LI-Onsite How We'll Take Care of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. Flexible hybrid working We support hybrid work and flexible schedules for our employees. Learn more about our benefits by region here: https://careers.avalara.com/ About Avalara We’re Avalara. We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year. Last year, we became a billion-dollar business, and our tribe expanded by a cool thousand people - there’s nearly 5,000 of us now. Our growth is real, and we’re not slowing down - not until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them. We’ve been different from day one. Join us, and your career will be too. EEO Statement We’re an Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.