United States
1 day ago
Product Marketing Manager, Sinch SMS & MMS

If you're looking for a job that combines innovation, collaboration, and a friendly atmosphere, you've come to the right place! We are seeking a passionate and proven Product Marketing Manager to join our global product marketing team. Reporting to our Product Marketing Director of Messaging, you will own the product marketing strategy and positioning, and help the organization drive the GTM strategy for key audiences.  

  
Sinch is a global Communication Platform as a Service (CPaaS) provider, offering messaging, voice, video, and email communication solutions to a large international customer base. Enterprise customers include 8 out of 10 of the largest US tech companies by market capitalization, major airlines, banks, retail, e-tail, internet, ride-hailing, parcel delivery companies and more. With over 4,400 team members across 69 countries around the world, it's hard to find somewhere without a Sincher to support you.  
  
Join us and be a part of a team that values diversity, fosters creativity, and believes that great things happen when you work with talented and friendly colleagues.  

Responsibilities  Define and implement a cohesive product marketing strategy that positions Sinch's Messaging products as a leader in the space  Drive cross-product Partner with regional sales and marketing leadership and other cross-functional teams to drive product adoption and revenue growth (go-to-market planning, product marketing strategy, marketing campaigns, sales enablement, and more)  Partner with product managers to influence the product roadmap, product competitiveness, and drive product adoption by sharing key market & customer insights Advocate for our customers and become an authority on our competition to ensure our products are accurately positioned in the market   Measure, analyze and optimize product marketing programs to deliver better business outcomes   Act as thought leader on customer experience and messaging  Own the product marketing toolkit for your product including messaging, positioning, competitive intelligence, ICPs, and personas   Develop product content for external and internal audiences, such as web pages, blog posts, one-pagers, sales decks, demos, and feature functionality assets   Launch new product features and identify ways to drive engagement for existing features   Train and empower cross-functional teams to be product champions  
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