Product Marketing Manager, Online Marketing, Amazon Fresh
Amazon.com
We are looking for a creative, customer-obsessed Product Marketing Manager with strong organizational and analytical skills to shape the future of our Onsite Marketing efforts for Amazon Fresh Online. The candidate will use a combination of exceptional analytical skills, business judgment, and strategic thinking to create and execute our full year Onsite Marketing strategy. You will define and optimize Marketing campaigns based on best practices while implementing standard operating procedures and leveraging market trends plus customer insights. You will work closely with stakeholders to ensure a cross-functional approach towards engaging with customers while delivering a strong value proposition to our customers.
The ideal candidate will possess a strong marketing background and a track record of driving impactful on-time deliverables. We are looking for a candidate with strong communication skills, the ability to dive deep in problem solving, organization and project management skills, and the ability to operate independently and autonomously.
Key job responsibilities
1. Develop and execute comprehensive Onsite marketing campaigns that drive strong customer engagement and attributed orders.
2. Create annual strategy based on insights, best practices, and the biggest impact to the business.
3. Collaborate cross-functionally to ensure project milestones and goals are met, creating personalized and targeted Marketing programs to effectively exceed expectations.
4. Dive deep on campaign performance while continually evolving and optimizing strategies based on analyses.
5. Provide clear, consistent, and frequent communication to senior leaders and cross-functional stakeholders to ensure clarity on Marketing activities and results.
About the team
The Marketing team builds and operates Worldwide Grocery Store’s global marketing and brand strategy, inclusive of demand generation, visual design, analytics, product management, customer insights, and engineering to deliver growth in the business. We drive high quality traffic to our online business and oversee the end to end customer funnel from awareness through conversion and long term loyalty. Our guiding vision is to establish Amazon as the first-choice grocery store Worldwide and to drive adoption by net-new customer segments.
The ideal candidate will possess a strong marketing background and a track record of driving impactful on-time deliverables. We are looking for a candidate with strong communication skills, the ability to dive deep in problem solving, organization and project management skills, and the ability to operate independently and autonomously.
Key job responsibilities
1. Develop and execute comprehensive Onsite marketing campaigns that drive strong customer engagement and attributed orders.
2. Create annual strategy based on insights, best practices, and the biggest impact to the business.
3. Collaborate cross-functionally to ensure project milestones and goals are met, creating personalized and targeted Marketing programs to effectively exceed expectations.
4. Dive deep on campaign performance while continually evolving and optimizing strategies based on analyses.
5. Provide clear, consistent, and frequent communication to senior leaders and cross-functional stakeholders to ensure clarity on Marketing activities and results.
About the team
The Marketing team builds and operates Worldwide Grocery Store’s global marketing and brand strategy, inclusive of demand generation, visual design, analytics, product management, customer insights, and engineering to deliver growth in the business. We drive high quality traffic to our online business and oversee the end to end customer funnel from awareness through conversion and long term loyalty. Our guiding vision is to establish Amazon as the first-choice grocery store Worldwide and to drive adoption by net-new customer segments.
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