This role is categorized as HYBRID. This means the successful candidate is expected to report to Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Product Marketing team for OnStar Digital Services team seeks to create new revenue growth from combining over 25 years of vehicle connectivity and telematics experience with new software-defined vehicle capabilities for the mission of making our customers' vehicles and driving experience better over time. Our customers will see new value and innovations in:
Protect Services: OnStar has been an industry leader in automatic crash response, emergency services, and stolen vehicle assistance for decades. Customers trust our service to help them in their critical times of need.
Connect Services: Provide ultimate convenience by helping our customer stay connected to their vehicles and their digital lifestyle. From remote vehicle controls and vehicle location services to streaming music and podcasts, video streaming, gaming, and in-vehicle WiFi. This expanding portfolio creates a world-class ownership and driving experience.
Advanced Driving Assistance Services: New innovations from hands-free driving with Super Cruise, integrated connected navigation and intelligent assistance, and over-the-air vehicle performance upgrades all seek to create new value for customers.
The Product Marketing team for OnStar Digital Services team is an integrated part of the broader Product Marketing organization partnering with our vehicle brand teams (Cadillac, Chevrolet, Buick and GMC), Vehicle Program teams, and Software & Services Teams. It’s an integrated pillar of the OnStar Digital Services business alongside OnStar Sales, Marketing, and Communications teams to bring products and services to market.
Description of Role:
The Product Marketing Manager, Cross-Product for OnStar Digital Services will be responsible for driving the short- and long-term business results by working to increase the presence of emerging technology in our vehicles that enable future digital revenue in our car parc over time. In this role, you will lead and represent digital revenue plans and commitments from all OnStar Digital Services product domains as part of the overall vehicle program business case through Global Vehicle Development Process (GVDP) milestones. This role will also continuously assess execution commitments against business plan targets across all global connected markets to ensure communication, alignment, and preparedness toward business plan sufficiency to our long-term plan. This leader will also be a champion to drive all new organizational capabilities required to grow digital upgrades and revenue streams.
Key Job Responsibilities:
Collaborate with Advanced Technology Insertion, Vehicle Program, Brand Product Marketing, and Vehicle Portfolio Planning teams to identify and quantify business case value of emerging technologies’ capability to generate future digital revenues.
Champion digital revenue and EBIT targets into the overall vehicle program business cases throughout all GVDP milestones and decisions gates driven by target customer, segment profile, product roadmaps, and projected business performance.
Work with Vehicle Program teams upstream in Global Vehicle Development Process milestones to incorporate hardware needs for digital revenue generation and penetration rates as input into vehicle contenting.
Create new tools and processes for vehicle program and brand teams to understand forward-looking views of available digital products mapped to planned vehicle hardware contenting.
Build cross-product portfolio view of product roadmap execution in partnership with Software & Services Program Management across all connected global regions and continuously assess plan against business plan targets and assumptions for sufficiency.
Assess and represent digital capability and value of vehicle software architectures with Software & Services Product Management to support program and product decisions.
Champion new opportunities for digital go-to-market and digital upgrades to unlock additional value from SDV and connectivity.
Drive go-to-market requirements for digital upgrades into Software & Services Product Management team to support build out of OTA, eCommerce, and vehicle configuration infrastructure.
Create and enhance analytical tools, views, and forecasts of vehicle car parc capability into which new digital products can be distributed based on vehicle program and contenting data sources.
Additional Job DescriptionRequired Qualifications:
Bachelor’s degree.
7+ years of product marketing or product management experience.
Experience building, analyzing, and communicating business cases in partnership with Finance to all levels of leadership.
Experience with GM systems, tools and processes including; Global Vehicle Development Process (GVDP), Product Program Content sheets and analyzer (PPCs), Program Content Change Request (PCCRs)
Knowledge of vehicle electrical architectures, software, and systems (e.g. ADAS, Infotainment, SDV, Connectivity)
Demonstrated collaboration skills with proven experience working in cross functional teams to lead by influence
Experience leading people and developing high performing teams and talent.
Experience working with market research and analytics to curate customer insights and market trends.
Excellent written and oral communication skills and ability to effectively communicate and present to all levels of the company
Ability to organize and plan effectively, in ambiguous and continually changing environment
Highly developed oral and written communications skills, with focus on succinct, simple messaging
High level of interpersonal skills to build strong relationships and work effectively with, motivate and elicit work from other
Preferred Qualifications:
MBA degree
Experience working on a global team
Deep knowledge of the OnStar subscription business
This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
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We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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