Position Overview

As a Product Marketing Engineer at NI/Emerson Test & Measurement, you will play a pivotal role in shaping the future of our CompactDAQ and CompactRIO platforms.  This position offers a unique blend of technical and strategic responsibilities placing you at the forefront of developing innovative go-to-market strategies and creating impactful marketing assets that drive growth and successfully launch new products.  In this dynamic role, you will bridge the gap between cutting-edge R&D and our customers. You will collaborate with diverse teams across the organization to craft compelling messages and promotional materials, including white papers, presentations, videos, product demonstrations, and web resources. Your efforts will empower both direct and indirect sales channels, enabling them to understand, position, and sell our platform with greater effectiveness. 

In this Role, Your Responsibilities Will Be:

Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging.  Collaborate with technical and corporate marketing as a product expert to support NI’s go-to-market campaigns and bring new products to market. Create white papers, presentations, videos, product demonstrations, and other web collateral to position and generate demand for NI’s products and technology. Manage product launches and coordinate with cross-functional teams for successful rollouts. Develop strong understanding of the target buyer persona(s) for NI’s products, including their needs, challenges, and decision drivers. Develop expertise in applications for which CompactDAQ and CompactRIO address key customer challenges. Support pre-sales activities as an NI product expert. Support product centric sales training activities across direct and indirect channels.  Gather and analyze customer feedback to improve product messaging and positioning. Monitor product and campaign performance metrics to assess marketing effectiveness. Represent the company at industry events, trade shows, and conferences.

For This Role, You Will Need:

Education: Bachelor’s Degree in Electrical, Mechanical and/or Computer Engineering or equivalent.  Experience:  5+ years of product/technical marketing experience, experience with NI hardware and software tools is a plus. Strong communication skills: Proficiency in technical writing, engaging/educational video content, and presenting to diverse audiences. Project leadership: A proven ability to drive tasks and projects to successful completion. Collaboration: The ability to effectively interact with both technical and non-technical stakeholders. Problem-solving: Skill in diagnosing technical issues and offering creative, practical solutions. Adaptability and self-motivation: A desire to learn quickly, thrive in ambiguity, and take initiative.

Our offer to you:

We recognize for our organization to support a diverse workforce, we must focus on employee wellbeing. We know that to do your best work, you must have flexible, competitive benefit plans to meet you and your family’s physical, mental, financial, and social needs. We provide a market leading 401(k) and profit-sharing plan, a variety of medical insurance plans, with dental and vision coverage, family formation benefits in addition to paid parental leave (maternal and paternal), Employee Assistance Program, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, inclusive of vacation, holiday and sick leave. Our goal is to offer a strong benefits foundation while allowing employees the flexibility to choose options that best suit their needs.

 

At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.

 

This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place.  Learn more about our  Culture & Values and about Diversity, Equity & Inclusion at Emerson. 

 

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.