Job Title: Product Marketing Director
Department: ADP ESI Marketing
Industry: Human Capital Management Software and Services Solutions
Office Location: Barcelona – Spain
Reports To: Letizia Ferrara
Language Skills: English fluent
Job Description
Are you a dynamic marketing professional ready to make a significant impact in the world of Human Capital Management? ADP is a comprehensive provider of cloud-based human capital management (HCM) solutions that unite HR, payroll and time, and a global leader in business outsourcing services, analytics, and compliance expertise. The international markets (ESI) is an important contributor to ADP's global growth strategy.
As a Product Marketing Director for ESI, you'll be a key member of our ESI Marketing team and play a critical role in ensuring the success of our products and services, driving adoption, building brand equity, and driving business value and revenue growth.
The successful candidate will demonstrate a strong combination of marketing expertise, product knowledge, communication skills, analytical skills, collaboration skills, creativity, education, leadership and project management skills with a focus on Human Capital Management domain.
What You'll Do:
Define the ADP Global Payroll product strategy: Use a data-driven approach to define the product's unique selling proposition (USP) and positioning in the market.
Develop messaging and content: create compelling messaging that communicates the product's value proposition that resonate with the target audiences
Lead a team of product marketers focused on ADP Global Payroll portfolio serving all regions.
Own the end-to-end process to build and deliver content to global analysts for their vendor evaluations.
Serve as market-facing subject matter expert (SME) for the ADP Global Payroll portfolio and represent ADP to stakeholders and industry analysts.
Collaborate with cross-functional teams including product development, product managers, sales and other stakeholders to identify priorities and ensure that the product messaging is consistent across all channels.
Work closely with the sales team to create sales enablement materials and ensure that our sellers are confident positioning our products to win in our competitive landscape.
Develop content such as product videos, demos, whitepapers, and case studies that help educate and persuade potential customers.
Work with the ESI and US marketing teams to develop positioning, translation and localization of global product-related content and sales enablement tools.
Launch and promote the product: Create and execute go-to-market strategies to launch and promote the product including developing marketing campaigns, creating product collateral, and collaborating to events and webinars.
Analyze and optimize: Analyze performance of product marketing assets and use data insights to optimize future product marketing strategies.
Monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure the success of the product marketing efforts.
Work with regional sales and customer success teams to identify customer use cases and capture these into compelling content including written case studies, blogs, customer win press releases and customer testimonials.
Evangelize ADP's value proposition with customers, partners, industry analysts, press and via social media and promote ADP's thought leadership and brands.
Conduct market research: deeply understand the market, competition, and target audience to provide context that informs product positioning, messaging and marketing strategies.
Who You Are:
A bachelor's degree in marketing, business, computer science or a related field, MBA or master’s degree preferred
Minimum 8 years of experience in product marketing and/ or product management in an enterprise B2B or SaaS environment.
Experience in HCM is a key competency.
Marketing expertise: an experienced product marketer with a strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
Product knowledge: deep understanding of a company's products or services, as well as the market and competition. Knowledge of HCM products is a plus.
Strong leadership skills to influence a direct team as well as across organizational lines.
Executive presence as well as outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present his/her views in a compelling manner.
Communication skills: Excellent presentation and communication skills, both written and verbal.
Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages.
Demonstrated ability to articulate a product value proposition and create compelling messaging that resonates with the target audience.
Analytical skills: highly skilled at analyzing data, identifying trends and meaningful insights and making data-driven decisions.
Deep comfort with metrics and KPIs, and able to use tools CRM, marketing automation and BI tools.
Collaboration skills: Work closely with cross-functional teams, including product development, product managers, sales teams, and designers. Ability to build strong relationships and communicate effectively with all stakeholders.
Creativity: be creative, strategic and innovative, constantly coming up with new and effective ways to promote the product and engage the target audience.
Project management skills: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a high activity, dynamic environment.
Penchant for delivering on time with high attention to detail and quality. Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
Behavioral characteristics: intellectually curious, passionately persistent, adaptable, collaborative, resilient and tenacious - always learning and bravely tackling new challenges.
Technical competencies: Salesforce, Microsoft 365, Tableau, Google Analytics, Workfront, LinkedIn. Other ManTech, content creation or productivity tools considered an advantage.
Language skills: English Fluent.
Travel Needs: Must be able to travel in the Europe as well as in USA.
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.