Product Manager
Boehringer Ingelheim
**The Position**
+ The Product Manager is responsible for driving the implementation of the brand strategy with a focus on maximizing customer engagement. Major areas of accountability include:
+ Development and execution of OPU operational plan for defined brands
+ Driving brand performance with a strong focus on sales growth and market share gain
+ Cross-functional alignment with Medical Affairs, Sales, Market Access, Finance & Accounting, and HP-Operatopm
+ Continuously updating and educating the organization on topics relevant to the defined brand, supporting sales functions with updates and training materials
+ Working closely with the ROPU brand team to provide continuous input and feedback
+ Influencing the development of ROPU brand strategies by providing local input on market, competitor, and customer insights
+ Executing medico-marketing initiatives to maximize customer engagement (including Expert Engagement initiatives, CME, multichannel)
+ Ensuring the preparation and implementation of activities for new product launches
**Duties & Responsibilities**
1.Strategy:
+ Tactical execution of the brand strategy to maximize business performance
+ Driving performance in line with OPU objectives
+ Ensuring achievement of OPU sales, market share, and profitability objectives
2.Driving Business Results/Process/Cross-Functional Collaboration:
+ Providing input to business planning cycles (Outlook and Long-term forecast {LTF} process)
+ Contributing to LTF/Outlook preparation by providing sales and investment planning for the defined brand
+ Developing LTF proposals for Sales, Direct Promotion, and Field Force FTEs
+ Providing input to the ROPU brand teams on local market, customer, and competitor information
+ Validating ROPU brand CSFs and providing input to brand KPI development
+ Developing OPU ICP/Operation plan
+ Implementing OPU ICP/operational plan, including OPU customer engagement plan
+ Driving performance through high-quality brand reviews, issue identification, and brainstorming to offer/share medical-marketing solutions
+ Leading/driving local launch readiness process to achieve readiness milestones
+ Working closely with Medical Affairs, Sales, COM-OP, and Market Access to prepare for successful launch
+ Fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team
+ Collaborating with the ROPU Marketing Lead and organizing cross-functional team interactions
+ Maintaining a strong interface with ROPU brand teams to facilitate growth of sales and market share
+ Providing regular feedback and input to ROPU marketing teams to develop brand strategies and ROPU operational plans
+ Ensuring local operational plan is aligned with key strategic direction
+ Managing allocated brand DP budget
+ Collaborating with Commercial Operations to deliver monthly performance updates and KPI reporting
+ Regularly communicating key summaries/updates to local marketing management
+ Proactively engaging with and managing multiple customer needs
+ Supporting/driving GTM transformation and adoption of Platforms and Processes to enable excellent customer-centric engagement
+ Proactively engaging with Sales and Supply Chain team to input demand forecast in Futurcast system
3.People:
+ Supporting knowledge and skill sharing within the HP organization
+ Building relationships with respective functions within OPU assigned
**Requirements**
+ Bachelor's degree in Pharmaceutical Science; a master’s degree in business is preferred
+ Specialty Experience – Pulmonologist (preferred) & Rheumatology; other TAs can be considered
+ Minimum 5 years of marketing and sales experience with a proven track record of success; solid experience in pharmaceutical marketing at a managerial level is preferable
+ Experience in leading projects
+ Highly developed communication skills, both written and spoken, with the ability to convince and engage at all levels both internally and externally
+ Ability to multi-task, organize, plan, and solve problems effectively
+ Strong business acumen, coupled with a good balance of strategic thinking and operational rigor
+ Strong analytical and planning ability
+ Strong interpersonal skills, work well with the team and cross-functional departments
+ Scientific orientation
+ Passion for performance
+ Decision-making skills
+ Good attitude and ability to learn more
+ Fluent in English
+ Experience in Pulmonology is favorable but not required
+ Proficiency in MS Office, Outlook, and database applications
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
Confirm your E-mail: Send Email
All Jobs from Boehringer Ingelheim