Bangkok, THA
3 days ago
Product Manager
**The Position** + The Product Manager is responsible for driving the implementation of the brand strategy with a focus on maximizing customer engagement. Major areas of accountability include: + Development and execution of OPU operational plan for defined brands + Driving brand performance with a strong focus on sales growth and market share gain + Cross-functional alignment with Medical Affairs, Sales, Market Access, Finance & Accounting, and HP-Operatopm + Continuously updating and educating the organization on topics relevant to the defined brand, supporting sales functions with updates and training materials + Working closely with the ROPU brand team to provide continuous input and feedback + Influencing the development of ROPU brand strategies by providing local input on market, competitor, and customer insights + Executing medico-marketing initiatives to maximize customer engagement (including Expert Engagement initiatives, CME, multichannel) + Ensuring the preparation and implementation of activities for new product launches **Duties & Responsibilities** 1.Strategy: + Tactical execution of the brand strategy to maximize business performance + Driving performance in line with OPU objectives + Ensuring achievement of OPU sales, market share, and profitability objectives 2.Driving Business Results/Process/Cross-Functional Collaboration: + Providing input to business planning cycles (Outlook and Long-term forecast {LTF} process) + Contributing to LTF/Outlook preparation by providing sales and investment planning for the defined brand + Developing LTF proposals for Sales, Direct Promotion, and Field Force FTEs + Providing input to the ROPU brand teams on local market, customer, and competitor information + Validating ROPU brand CSFs and providing input to brand KPI development + Developing OPU ICP/Operation plan + Implementing OPU ICP/operational plan, including OPU customer engagement plan + Driving performance through high-quality brand reviews, issue identification, and brainstorming to offer/share medical-marketing solutions + Leading/driving local launch readiness process to achieve readiness milestones + Working closely with Medical Affairs, Sales, COM-OP, and Market Access to prepare for successful launch + Fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team + Collaborating with the ROPU Marketing Lead and organizing cross-functional team interactions + Maintaining a strong interface with ROPU brand teams to facilitate growth of sales and market share + Providing regular feedback and input to ROPU marketing teams to develop brand strategies and ROPU operational plans + Ensuring local operational plan is aligned with key strategic direction + Managing allocated brand DP budget + Collaborating with Commercial Operations to deliver monthly performance updates and KPI reporting + Regularly communicating key summaries/updates to local marketing management + Proactively engaging with and managing multiple customer needs + Supporting/driving GTM transformation and adoption of Platforms and Processes to enable excellent customer-centric engagement + Proactively engaging with Sales and Supply Chain team to input demand forecast in Futurcast system 3.People: + Supporting knowledge and skill sharing within the HP organization + Building relationships with respective functions within OPU assigned **Requirements** + Bachelor's degree in Pharmaceutical Science; a master’s degree in business is preferred + Specialty Experience – Pulmonologist (preferred) & Rheumatology; other TAs can be considered + Minimum 5 years of marketing and sales experience with a proven track record of success; solid experience in pharmaceutical marketing at a managerial level is preferable + Experience in leading projects + Highly developed communication skills, both written and spoken, with the ability to convince and engage at all levels both internally and externally + Ability to multi-task, organize, plan, and solve problems effectively + Strong business acumen, coupled with a good balance of strategic thinking and operational rigor + Strong analytical and planning ability + Strong interpersonal skills, work well with the team and cross-functional departments + Scientific orientation + Passion for performance + Decision-making skills + Good attitude and ability to learn more + Fluent in English + Experience in Pulmonology is favorable but not required + Proficiency in MS Office, Outlook, and database applications All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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