South Africa, Wisconsin
10 days ago
Product Manager

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

Job Description: We are seeking a dynamic and experienced Product Manager to join our team. The ideal candidate will be responsible for the end-to-end management of a product or product line, from conception through to launch and beyond. This role involves conducting market research, defining product requirements, developing product strategies, and working closely with cross-functional teams including Regulatory, Commercial, Finance, and Customer Support.

Key Responsibilities:

Develop and drive marketing programs resulting in measurable impact on demand, leads, revenue, profit, and market share gains.Act as a product champion, collaborating closely with internal collaborators, regional teams, and key accounts through active participation in the sales process, including customer visits and support.Collaborate with other departments and under guidance from the Marketing Lead, develop the regional strategic plan (STRAP) to drive sustainable sales, market share, and margin growth.Record, understand, and analyze market segments, customer segments, product portfolio, region, and customer needs to co-create GTM plans by country, product, and target market.Bring value propositions to effectively drive solution adoption by end users, aligned with the STRAP.Share standard processes, effective regional strategies, and high-value campaign approaches.Identify and develop relationships with Key Opinion Leaders.Support product planning with manufacturing and planning teams to deliver optimal service levels for products – e.g., demand planning.Supervise driven dynamics and assist in portfolio performance reviews.Develop, implement, and lead new and/or existing products in a portfolio by crafting and implementing product marketing plans to develop business opportunities.Lead New Product Introduction (NPI) teams and provide data related to competitors, the market (including voice of customer research), product positioning, revenue, and unit forecasting and pricing strategies.Champion successful launches through requirements, development, and commercialization.Assist in identifying and developing effective promotional and sales tools and collateral marketing pieces.Own the lifecycle of the existing product portfolio, performing three-year product line strategies, pricing and/or margin optimization, and customer intimacy efforts.Participate in strategic collaborations for product partnerships, working with operations, commercial groups, and external partners.Develop, implement, and run our digital and social marketing strategies and social media presence to enhance brand awareness, drive engagement, and achieve marketing objectives.

Qualifications:

Validated experience in product management, preferably within a related industry.Strong analytical abilities and market research capabilities.Excellent communication and interpersonal skills.Ability to work effectively with cross-functional teams.Proficiency in digital marketing and social media management.Strong project management skills and attention to detail.Ability to thrive in a fast-paced and nuanced environment.
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