Description Summary: We are seeking an experienced and dynamic Go-To-Market (GTM) / Product Marketing Leader to join our team. This role is pivotal in driving the commercialization of our products, ensuring successful product launches, and maximizing market impact. The ideal candidate will have a strong background in product marketing, pricing, ecosystem building, and being a part of sales deals. Additionally, they should have experience owning a P&L and being responsible for assigning and meeting revenue targets. Key Responsibilities: Strategic Planning and Execution: + Develop and execute comprehensive go-to-market strategies for new product launches and feature updates. + Align product roadmaps with market opportunities and customer needs to drive revenue growth. + Collaborate with product management, sales, and other stakeholders to ensure seamless execution of GTM plans. Market Research and Analysis: + Conduct market research to identify customer segments, competitive landscape, and market trends. + Define target customer cohorts and develop buyer personas to inform marketing strategies. + Analyze market data to identify opportunities for product differentiation and positioning. Product Positioning and Messaging: + Craft compelling product positioning and messaging that resonates with target audiences. + Develop and maintain a suite of marketing assets, including 30-second pitches, sell sheets, and product explainer content. + Ensure consistent and effective communication of product value propositions across all channels. Sales Enablement: + Create and deliver educational content to empower sales teams and drive product adoption. + Develop sales tools and training materials to support the sales process and improve conversion rates. + Foster strong relationships with sales segment partners to ensure alignment and collaboration. Pricing and Revenue Management: + Develop and implement B2B SaaS-style pricing strategies that maximize profitability and market share. + Monitor and adjust pricing based on market conditions and competitive analysis. + Own the P&L for assigned products, ensuring revenue targets are met or exceeded. Ecosystem Building: + Identify and establish strategic partnerships with Independent Software Vendors (ISVs) to enhance product offerings and market reach. + Build and nurture relationships with key stakeholders in the ecosystem to drive mutual growth. + Collaborate with partners to develop joint go-to-market strategies and initiatives. Performance Measurement and Optimization: + Establish key performance indicators (KPIs) to measure the success of GTM initiatives. + Monitor and analyze campaign performance, providing insights and recommendations for optimization. + Continuously refine GTM strategies based on feedback and market dynamics. Basic Qualifications: + Bachelor's degree in Marketing, Business, or a related field; MBA preferred. + 7+ years of experience in product marketing, go-to-market strategy, or related roles. Preferred Qualifications: + Proven track record of successfully launching and commercializing products. + Strong analytical skills and ability to translate market insights into actionable strategies. + Excellent communication and presentation skills. + Ability to work effectively in a fast-paced, cross-functional environment. + Experience with CRM systems, marketing automation tools, and data analytics platforms. + Demonstrated experience in pricing, ecosystem building, and participating in sales deals. + Proven experience owning a P&L and being responsible for assigning and meeting revenue targets. Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay) Yes Workplace Type: Office Our Approach to Office Workplace Type Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team. Compensation Range: $93,000 - $189,000 Annual Salary The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.  Colleagues in this position are also eligible to participate in an applicable incentive compensation plan.  In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO). Huntington is an Equal Opportunity Employer. Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details. Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.