Kforce has a client that is seeking a Product Manager, CRM and Marketing Automation in San Diego, CA. Responsibilities: * Regularly engage with stakeholders to validate and refine requirements and showcase iterative demos * Identify and drive process improvements and automation initiatives, ensuring that Salesforce and Marketing Automation tools are leveraged effectively to enhance operational efficiency and reduce manual effort * Develop and enhance CRM and Marketing technology vendor relationships * Stay up to date with Salesforce and other key vendors platform updates, best practices, and industry trends * Monitor new technology trends and identify areas of innovation relative to distinct competencies and market/business needs * Be the voice of the market, and champion business, product and marketing needs within the organization * Evaluate and recommend new features, technologies, and third-party applications that will enhance CRM and Marketing Automation functionality and align with business objectives * Partner with senior management, training and marketing teams to share best practices and collaborate on emerging trends and business opportunities * Collaborate with training teams and business leaders on strategies to increase adoption and usage of CRM and Marketing Automation technology * Develop quarterly roadmaps and work with SCRUM Masters, Product Owners, and Development Leads to ensure that delivery and release plans will achieve quarterly objectives * Collaborate with solution architects, developers, and system administrators to design, test and deploy enhancements, integrations and customizations to systems * Provide release support by participating in acceptance testing as needed, producing release notes, knowledge sharing and communicating effectively with stakeholder groups