Bangalore, Karnataka, India
19 hours ago
Product management and marketing specialist
Product management and marketing specialistAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.Write the next chapter of your ABB story.
This position reports to

Marketing Manager - Product

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.The work model for the role is: #LI- Onsite.This role is contributing to the in Electrification Business. You will be mainly accountable for:•\tImplementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.•\tAchieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.•\tFocusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).•\tExecuting annual marketing plan in collaboration with relevant division and/or product groups.•\tDeveloping business plans focused on driving business development for a defined market.•\tProducts Knowledge on LV switchgear, Certified switchgear, Thorough knowledge of 61439.•\tMarket overall view of the switchboard. •\tCompetitor benchmarking.•\tWorking on marketing collaterals.•\tShould have good technical knowledge about LV switchgear and in particular to IEC 61439.•\tKnow how about the market and customer needs.

Qualifications for the role

\tB.tech/BE in electricals & electronics..\tShall have minimum of 5-8 year of experience.\tKnowledge of Low voltage switchgear market is must.\tShall handle or part of team who work on strategy on business or customer acquisition.\tHave eagerness to meet customer and drive the business strategy.\tWilling to travel and meet new customer.

More about us

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort forany building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStoryIt has come to our attention that the name of ABB is being used for asking candidates to make payments for job opportunities (interviews, offers). Please be advised that ABB makes no such requests. All our open positions are made available on our career portal for all fitting the criteria to apply.ABB does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection to recruitment with ABB, even if is claimed that the money is refundable. ABB is not liable for such transactions. For current open positions you can visit our career website https://global.abb/group/en/careers and apply. Please refer to detailed recruitment fraud caution notice using the link https://global.abb/group/en/careers/how-to-apply/fraud-warning.

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