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Purpose of the position:

− Lead operational and technological initiatives that make the Premier value proposition more competitive, through Project management.
− Develop traditional and digital customer service channels seeking the best experience for Customers
− Ensure the correct delivery of the value proposition to Mass Affluent Customers, through continuous improvement.
− Promote excellence in the customer experience with the bank.
− Collaboration with the WPB areas identifying areas of opportunity, developing the recognition and satisfaction of the segment's customers in accordance with the Group's standards.
− Implementation of Global initiatives with customer orientation and detection of opportunities through strategies for their correct implementation in the local market.
− Regulatory compliance and control of the segments.