BlackRock Inc. is a preeminent global firm, providing investment management, risk management and advisory services to institutional and individual investors around the world. Aladdin® is the investment management platform that provides asset managers, asset owners and asset servicers sophisticated risk analytics with comprehensive portfolio management, trading and operations tools on a single platform to power informed decision-making, effective risk management, efficient trading and operational scale across both public and private markets.

Aladdin is currently a $1bn technology business with a rapidly growing private market's technology offering that transforms, scales and elevates how private markets investments are managed alongside public markets investments.

Role Description:

The Aladdin Product Marketing team is passionate about driving awareness, engagement, and adoption for Aladdin’s capabilities across the community, including prospects and existing clients. As a Product Marketing Associate and key member of the Aladdin Private Markets team, you will be responsible for partnering with product, sales, marketing, and client teams to drive growth of the private markets technology business by developing and implementing go-to-market strategies, defining product messaging and narratives, and crafting the product vision. You will also connect directly with users to understand their business problems and help deliver solutions.

Key Responsibilities:

• Develop positioning and messaging: Define and develop tailored product messaging and positioning for Aladdin’s private market's platform, handling the narratives for one or more client segments (e.g. Asset Managers, Asset Owners, and Asset Servicers)

• Enable sales and client-facing teams: Develop sales enablement collateral (messaging guides, pitch decks, FAQs) and educate internal teams around our private markets solutions to drive growth of the business.

• Drive product adoption: Increase awareness, interest, and usage of Aladdin's private markets capabilities through marketing campaigns and content to ensure that clients continue to gain significant value from our platform.

• Engage the client community: Elevate the client experience by coordinating community events (virtual and in-person) and using digital marketing platforms to foster a community and improve brand reputation.

• Run product launches: Complete go-to-market strategies by partnering with product leads to define the addressable market, refine the value proposition and narratives, and by partnering with revenue marketing and corporate comms teams to craft the public launch plan.

• Be the voice-of-the-customer: Establish relationships with users and bring market and client feedback to product teams to influence product roadmaps and longer-term product strategy.

Crucial skills / experience:

• 3+ years of relevant product marketing, product management or project management experience with a focus on financial technologies.

• Proven understanding of or curiosity about the private markets sector

• Strong verbal and written communication skills to articulate value proposition and convey sophisticated product concepts clearly

• Creative attitude to build engaging marketing materials and effective pitch decks.

• Effective presentation skills to engage directly with clients and enable internal teams on the product offering.

• Ability to work cross-functionally, influence behavior at various levels in the organization, and form positive relationships with key collaborators.

• Self-starter and critical thinker who can proactively identify and communicate opportunities and resolve issues.

• Quick and independent learner with ambitious drive to make processes better.

• Experience with query languages (SQL) and data management software such as Snowflake and PowerBI is a plus.