**General Purpose** 1. Contribute to grow sales and brand equity by developing and execute holistic PR strategy and plans for key initiatives/projects assigned based on global/Japan Communications/PR strategy. 2. Develop media exposure on Tiffany products / collections and corporate message by managing press and external agencies. 3. This individual will report to PR Director, who oversees PR projects. 4. Manage and develop direct reports. **Key Accountabilities** **1.Contribute to grow sales and brand elevation by developing and execute holistic PR plan and strategy.** + Support Director to develop annual PR plan, review monthly and manage it on a day-to-day basis. + Propose and manage PR plan to deliver the most effective full-funnel results with KPIs – Media mix to include all channels – Print, Digital media, Social/Influencers and Owned media. + Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders This includes budget allocation/management for assigned project, plan execution, leadership with alignment management with multi-functional team & key stakeholders, effectiveness & efficiency measurement, and improvement proposal/execution. + Collaborate with global PR Team to leverage, influence, and manage global campaigns and guidelines, for the key initiatives/projects. + Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis. + Work closely with agencies to maximize opportunities and results. **2.Team Capacity Development/Support** + Exercise positive leadership, while being a highly motivated hands-on player at the same time. + Infuse client-centric marketing focus into the team and across the company. + Develop junior talent within the team through day-to-day coaching. Provide support to other team members when in need. **3. Cross-functional Synergy Leadership** + Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically. + When planning/executing communications plans, lead/collaborate with other teams in respective arenas – Brand Marketing, Merchandising for product, DCO for lower-funnel digital marketing, CVM for visual merchandising, all teams can work toward the same goals with consistently. + Voluntarily facilitate internal work streams in partnership with other departments and teams. **Required Qualifications/Primary Job Requirements:** + Holistic marketing experience at a brand or a PR / Advertising agency – print (ads and tie-ins), promotional activities (events, pop-up store, etc), and/or celebrities/influencers programs. + At least for more than 7 years’ experience related Fashion/Jewelry & Watch brand(s), preferably luxury brand(s). + Hands-on, roll-up-sleeve attitude - not only strategy/direction giving but also on execution/follow-through by himself/herself, capable of handling multiple and fast-paced tasks, with a strong sense of ownership. + People management/development experience is a plus. + Experience of working in global business environment(s) + Business level English both in writing and speaking, native in Japanese + Project management skills. **Job Identification** : 60404 **Job Category:** : Communication & Events **Assignment Category** : Regular Full-time **Remote Positions** : Flexible **Professional Experience** : Minimum 5 Years Equal Opportunity Employer