Job Description: PR/Communication Manager (EF Korea) Role Overview The PR/Communication Manager is responsible for promoting EF’s business vision and achievements to the public and positioning the company as a trusted brand. The role includes managing public relations activities, media engagement, crisis management, and producing promotional content for various media platforms, including magazines and TV. Key Responsibilities: 1. Website Management: • Plan and manage the global integrated website• Plan, manage, and update the global integrated website with locally relevant content. • Create engaging and impactful content for the local website, ensuring alignment with EF’s brand voice and messaging. • Apply expertise in copywriting to produce high-quality marketing and communication materials. 2. Media Relations: • Plan and execute media outreach strategies. • Build and maintain relationships with journalists and media outlets. • Monitor media coverage and manage media networks. 3. Content Creation and Marketing: • Identify and manage PR opportunities and issues. • Develop promotional content for magazines and TV. • Conduct English translations for communication materials. • Execute offline communication and marketing activities. 4. Customer Communication: • Engage potential customers through email marketing, KakaoTalk, and ChannelTalk. Qualifications: 1. Required: • Bachelor’s degree or higher. • Minimum of 3 years of PR experience in the education or travel industry. • Strong experience in media engagement and handling journalists. • Proficiency in English (business level or higher). • Ability to draft press releases and professional documents effectively. • A proactive and dynamic approach to work. 2. Preferred: • Relevant majors such as Korean Literature or Mass Communication. • Proven ability to build networks and gather valuable information for impactful results. • Problem-solving skills for handling sensitive issues effectively. • Strong understanding of media and public needs, with the ability to prepare proactive responses. Skills and Competencies: • Detail-oriented with the ability to deliver concise and impactful messages. • Excellent communication skills for fostering positive relationships. • Initiative and leadership in addressing media and audience needs. • Ability to manage crises and maintain a professional public image. Recruitment Process: 1. Application Screening. 2. First-round interview with a focus on practical skills. 3. Case study evaluation. 4. Second-round interview with management. 5. Compensation negotiation. 6. Final selection and onboarding. Documents Required: • Resume and Cover Letter.
About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.