Job Classification:
Marketing & Communications - MarketingA GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE
As the Global Asset Management business of Prudential, we’re always looking for ways to improve financial services. We’re passionate about making a meaningful impact - touching the lives of millions and solving financial challenges in an ever-changing world.
We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration. When you join PGIM, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading global asset managers!
If you’re not afraid to think differently and challenge the status quo, come and be a part of a dedicated team that’s investing in your future by shaping tomorrow today. At PGIM, You Can!
What you will do:
We are looking for a visionary, outcome-focused marketing leader to ideate, build and implement larger-scale, strategic initiatives and programs to help grow our global retail business. This role is responsible for building brand awareness and consideration of our investment capabilities and global product suite, including alternatives, ETFs, mutual funds, SMAs and UCITs, while driving engagement across distribution channels and audience segments, with a focus on wealth/high net worth advisors. The successful candidate will oversee large-scale strategic sponsorships and partnerships with industry organizations and direct the marketing program and campaign strategy in support of strategic business objectives and key product lines. As part of this role, the successful candidate will lead and mentor a team of marketing professionals to deliver outcomes in support of global business and marketing objectives. This role reports to the Global Chief Marketing Officer, sits within the marketing leadership team and requires close partnership with senior leaders to ensure alignment with overall business and marketing priorities. This role also requires fostering strong internal and external relationships, including collaboration with the broader marketing team, sales, product management, legal and compliance, and strategic industry partners.
What you can expect:
Marketing Strategy and Leadership
Understand and align business priorities with market trends and competitive landscape to inform program and campaign strategy.
Develop and execute a comprehensive marketing program strategy to support business growth and product expansion globally.
Identify opportunities to build brand awareness and grow audience engagement through innovative marketing programs and campaigns.
Cultivate talent by leading and mentoring a team of high-performing marketing professionals.
Programs and Campaign Strategy
Oversee and guide planning and implementation of integrated marketing campaigns in support of strategic business objectives to boost visibility of core capabilities and core product lines.
Ensure that regional teams align with global framework, while tailoring efforts to local market nuances, to ensure consistency in program implementation.
Lead strategic large-scale industry partnerships focused on event sponsorships and content programs to enhance marketing distribution efforts.
Paid Media and Event Sponsorships
Oversee paid media efforts, including digital advertising campaigns, paid search and social media programs, working closely with in-house media team.
Drive large-scale event and webinar strategy, including pre-and-post event deliverables, follow-up campaigns and measurement.
Social Media and Communications
Direct the global LinkedIn social media strategy, including content calendar and creative, in alignment with broader business priorities, regional focus and marketing messaging.
Oversee LinkedIn Ambassador program administration and management, including enrollment and onboarding process, while ensuring compliance requirements are met.
Partner with public relations team to coordinate and boost visibility and engagement for large-scale strategic initiatives.
Outcomes and Accountability
Define relevant KPIs to measure outcomes aligned with overarching marketing priorities.
Demonstrate strong partnership and alignment with regional client marketing teams to ensure programs are aligned with the regional marketing strategy, audience focus and engagement objectives.
Use data and insights to evaluate the effectiveness of marketing programs and to optimize campaign strategy.
Regularly report on outcomes, brand health metrics and marketing engagement trends
What you will bring:
Bachelor’s degree in marketing, business or a related field.
Minimum of 10 years of marketing experience; asset management or financial services with global experience.
Strong understanding of financial markets, investment products and retail distribution channels.
Proven track record of independently leading and executing successful multi-channel marketing programs using innovative strategies and techniques.
Understanding and/or awareness of AI and its potential applications
Experience leading data-driven audience segmentation strategies and targeted/personalized campaign experiences.
Strong leadership and communication skills with the ability to influence stakeholders and business partners at all levels.
Outcome-driven mindset with a strong aptitude for data and analysis.
Proficiency in Microsoft Office, CRM systems and data analytics platforms.
Series 7 and 24 a plus; Willing to obtain in the future
*PGIM welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.
Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $200.000 to $225,000. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.
About PGIM Investment Group
PGIM Investments is a diversified distributor of asset management capabilities, with over 100 actively managed funds globally. We are dedicated to helping clients tackle their toughest investment challenges and base the foundation of our investment strategy around collaboration and innovation. Our leadership team welcomes new ideas and challenging the status-quo and are committed to developing talent for long-term success.
#LI-Hybrid
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What we offer you:Market competitive base salaries, with a yearly bonus potential at every level.
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
401(k) plan with company match (up to 4%).
Company-funded pension plan.
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.
If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com.
If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.