Job Posting Title:

Performance Marketing Associate Manager

Req ID:

10100544

Job Description:

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business. 

Position Summary:

The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention, and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.

Responsibilities:

Implement paid media strategies to drive subscriber acquisition, conversion & efficiency with a focus on CTV and programmatic digital media channelsSuccessfully apply paid media strategy within digital media channelsOptimize budget across CTV and programmatic sites/placements to deliver a positive return on marketing spendDevelop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)Contribute to campaign strategy, ad set structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)Implement ideas and processes for campaign & bid managementAnalyze campaign data and partner with Marketing Analytics teams to improve effectiveness of acquisition and retention mediaPresent learnings and results of media campaigns to cross-functional partnersContribute to bidding strategy and rule development for efficient spending and optimization on digital media platformsCollaborate with internal marketing teams and external media agency to contribute to overall media planning

Qualifications:

2+ years paid media planning & buyingDeep media buying knowledge of programmatic platforms preferredComprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniquesExperience with direct response campaignsHighly skilled in all Microsoft Office Products especially ExcelExcellent written and verbal communication skillsStrong enthusiasm for all things Sports and Sports FansAbility to work with cross functional teams and multiple stakeholdersStrong priority management while handling multiple deliverables/work streamsFlexibility to work weekends when necessary for larger Sports events

Preferred Qualifications:

Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media propertyExperience with mobile app tracking solutions preferred (i.e. Kochava, Appsflyer, Adjust, etc.)

Required Education:

Bachelor’s degree or equivalent in Marketing, Business, or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $73,226 to $98,230 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

ESPN Marketing

Job Posting Primary Business:

Marketing & Consumer Engagement

Primary Job Posting Category:

Direct to Consumer Marketing Paid Media - Sports

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-09-23