NYU Tel Aviv is seeking a part-time lecturer to teach a course on Introduction to Marketing, under the sponsorship of the Marketing Department in the Stern School of Business of New York University. The course provides an overview of the fundaments of marketing. This includes an in-depth analysis of the customer, the company, and the competitive environment in which they interact (the 3C’s); an understanding of marketing strategy (the STP—segmentation, targeting, and positioning); and tactics that define the marketing mix (the 4P’s-- pricing, promotion, product, and place). For further course content information, please review the sample syllabus . About NYU and NYU Tel Aviv Founded in 1831, New York University is the largest private university in the United States. The University has degree-granting campuses in New York, Abu Dhabi, and Shanghai and operates 11 global academic centers and research programs in more than 25 countries. NYU Tel Aviv is an undergraduate study away program of exceptional quality with teaching strengths across a number of academic clusters, including hebrew and judaic studies; middle eastern and islamic studies; business and innovation; biology and chemistry; and social science. Our faculty, drawn from local universities, has an excellent record in teaching and research. NYU Tel Aviv’s academic center is located at 17 Brandeis Street in Tel Aviv, just a few minutes walk from HaYarkon Park. For more information, please visit our website (https://www.nyu.edu/telaviv.html) . Qualified candidates should hold a PhD in marketing, business, economics, or a related field and have a strong record of research as well as experience teaching. Candidates who have experience in teaching within an American university or international system to a diverse English speaking undergraduate student body are strongly encouraged to apply. Preference will be given to those who have a minimum of 2-3 years' experience teaching at the university level in English. Applicants are required to have a legal right to work in Israel. All applications must be made online through Interfolio By Committee at apply.interfolio.com/160699 . If you are new to using Interfolio Faculty Search, you may find the Job Applicant's Guide to Interfolio Faculty Search (http://product-help.interfolio.com/m/39937/l/606208-job-applicant-s-guide-to-interfolio-faculty-search) useful. Applications in the form of a current C.V., a letter of interest, a sample syllabus, and student course evaluations (if available) should be submitted online to Interfolio. We regret that we are unable to notify unsuccessful candidates. For people in the EU, click here for information on your privacy rights under GDPR: www.nyu.edu/it/gdpr NYU is an equal opportunity employer committed to equity, diversity, and social inclusion.