Job Profile
The Paid Social Officer works within and supports the Paid Social team within the Performance Marketing & Online team to positively impact the Alshaya eCommerce business and customer experience.
Working with the Paid Social Manager and team, this role has responsibility and accountability for the management of all Paid Social within eCommerce across Facebook, Snapchat and TikTok, the campaigning and trading of these activities, the development of strategy and the management of media partner and external relationships.
Through the management of paid media through Paid Social channels this role has responsibility for the management and efficient use of marketing budget, working closely with the Senior Performance Managers and other budget owners in the Performance & Online Marketing team to deliver the eCommerce P&L.
This role:
- Works within the Paid Social team, reporting to the Paid Social Manager, inside Digital Marketing team.
- Is jointly responsible for the management, development and performance of the Paid Social channel within eCommerce.
- Works seamlessly with Senior Performance Managers, other Digital Marketing channel managers and brand teams to deliver the business plans for eCommerce brands.
- Is responsible for the management of marketing budgets (franchise costs) to deliver channel and overall brand and business ROI targets.
Key Skills
- At least 2 years of working in Paid Social with a focus on Facebook and within an eCommerce business to drive awareness, lead generation, conversion, and customer acquisition.
- Strong understanding and experience applying data and complex digital marketing tactics to target and retarget customer audiences across the marketing funnel to deliver performance objectives.
- Strong technical understanding and experience of all marketing platforms and tools related to search marketing including but not limited to Facebook, Snapchat and TikTok.
- Strong understanding and experience of mobile and app marketing, to achieve install, engagement and conversion goals.
- Experience working within a hypergrowth environment in fast paced and digitally mature business.
- Expertise with enterprise web analytical and data tools (e.g. Google Analytics, Adjust, Firebase, Magento etc.)
- Analytical and numbers driven, able to make fact-based recommendations from complex data and turn insight into action.
- Strong understanding of all digital KPIs controlling eCommerce performance.
- Good commercial acumen and awareness of how to affect profit from any given activity.
- Ability to react to change and make smart, fast decisions.
- Ability to build relationships and to influence across teams and career levels.
- Good communication skills, both written and spoken.
- Good presentation skills and the ability to show complex issues in an engaging way.
- Confident self-starter and organised project manager with the ability to prioritize, multi-task and stay calm under pressure.
- Customer first focus.
Preferred Skills
- Relevant degree or professional qualification.
- Fashion, home furnishing and beauty experience.
- Experience of MENA markets.
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.
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