Paid Social Media Analyst, Así Social
Univision Communications, Inc
TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the recent launch of our successful streaming platform ViX and ViX+.
The Creators & Social team is a fun and creative group developing first-class social campaigns and connecting Fortune 500 brands to the U.S. Hispanic community. Our paid social practice is responsible for planning, activating and reporting on branded content campaigns that drive positive emotions and brand lift.
ABOUT YOU We are looking for a candidate who is passionate about social media and analytics for the role of Paid Social Media Analyst. This person will play a pivotal role in the success of TelevisaUnivision’s paid social advertising practice.
The ideal candidate will have strong, hands-on experience activating paid social campaigns and the ability to analyze data and turn it into a story. This individual will amplify TelevisaUnivision’s branded content, ensuring it reaches the right audience and delivers strong results for advertising partners. This individual will work closely with Sales, Strategy, Content and Editorial teams to seamlessly plan, activate, and report on TelevisaUnivision social ad campaigns.
The Paid Social Analyst will report into a Social Manager based in the U.S. but will be part of our Colombia based TelevisaUnivision team.
RESPONSIBILITIES
+ Plan and activate paid social media campaigns across TelevisaUnivision properties, using ad platform managers on Facebook, Instagram, YouTube, Pinterest, TikTok and Snap.
+ Handle all aspects of paid social campaign execution, including builds, QA, optimizations, pacing, and post-campaign analysis. Ensure campaigns are delivered on time and meet client objectives.
+ Develop innovative activation strategies and suggest new processes to improve efficiency, reduce costs and maximize results.
+ Prepare and assist with client-facing deliverables, including performance recaps, presentations, and recommendations. Work with Managers to present insights and recommendations to clients, ensuring clear communication and actionable next steps.
+ Continuously monitor and optimize campaign performance, providing data-driven recommendations for improvement. Ensure thorough reporting and analysis to drive client business growth and ROI.
+ Communicate clearly with stakeholders on the status and performance of campaigns.
+ Stay up to date on platform trends and identify new opportunities and ways to improve our processes.
+ Build 1PD and 3PD audiences and optimize campaigns to ensure we stay on time and on budget.
+ Respond to RFP requests, providing pricing and pulling social insights from native tools.
QUALIFICATIONS
+ Bachelor’s degree or equivalent work experience
+ Minimum of 2 years of professional experience in paid social activation at an agency, brand, or media publisher
+ Exceptional Communication skills (verbal, writing) in Spanish and business proficiency in English language (read and write)
+ Proficient in Microsoft Office, with emphasis on Excel and PowerPoint
+ Exceptional attention to detail and organizational skills
+ Strong analytical and strategic thinking abilities, with the capability to derive actionable insights from data and communicate learnings
+ Passion for social media and current social trends
ELIGIBILITY REQUIREMENTS
+ Must be willing to work from our Bogota, Colombia office and may consider other locations in Colombia for the right candidate
+ Employment/education will be verified
Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
About TelevisaUnivision
As the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company’s media portfolio includes the top-rated broadcast networks Univision and UniMás in the U.S. and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No. 1 Spanish-language sports network in the U.S. and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the U.S. and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated U.S. radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company’s prominent digital assets include Univision.com, Univision NOW, and several top-rated digital apps. For more information, visit televisaunivision.com.
Sobre TelevisaUnivision
Como la compañía líder de contenidos y medios en español en el mundo, TelevisaUnivision cuenta con la biblioteca de contenido propio más grande y capacidad de producción líder en la industria, mismas que impulsan sus ofertas de transmisión digital y lineal, así como sus plataformas de radio. La cartera de medios de la Compañía incluye las cadenas de transmisión líderes Univision y UniMás en Estados Unidos, y Las Estrellas y Canal 5 en México. TelevisaUnivision es el hogar de 36 canales de televisión de paga en español, incluidos Galavisión y TUDN, el canal de deportes en español número 1 en Estados Unidos y en México. Con la cartera de derechos deportivos en español más atractiva del mundo, TelevisaUnivision ha consolidado su posición como la Casa del Fútbol. TelevisaUnivision también posee y administra 59 estaciones de televisión en Estados Unidos y cuatro canales de transmisión en México con 222 estaciones de televisión asociadas, los estudios de Videocine y Uforia, the Home of Latin Music, que abarca 57 estaciones de radio propias u operadas en Estados Unidos, una serie de eventos en vivo y una sólida huella de audio digital. TelevisaUnivision es el hogar de los servicios de transmisión digital premium ViX y Blim TV, que en conjunto presentan más de 50,000 horas de programación original en español de alta calidad de productores distinguidos y talento destacado. Los activos digitales más relevantes de la empresa incluyen Univision.com, Univision NOW y varias aplicaciones digitales de primera categoría. Para obtener más información, visite televisaunivision.com
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