**Reference No.** R2786795 **Position Title:** Omnichannel Strategy Lead **Location:** Toronto, Ontario, **About the Job** We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started? Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes. The NA GTMC OC team has been created to: + Unlock true cross-brand omnichannel marketing capability and integrating innovations that + accelerate brand marketing outcomes + Free up capacity in marketing teams to focus on brand and content strategy + Accelerate and standardize omnichannel operations processes + Improve sharing of best practice + Clarify accountabilities for day-to-day marketing activities, as well as long term + improvement efforts + Realize efficiencies and economies of scale across the North America and Global marketing organizations This role will work cross-functionally with commercial and medical teams, IT, and the wider GTMC team to ensure the strategic deployment of digital assets and marketing automation. Sanofi Canada is seeking an **Omnichannel Strategy Lead** to drive the **strategic planning, design, execution, and continuous optimization** of customer engagement across multiple channels. This role will be instrumental in helping brand teams **develop, implement, and refine omnichannel customer journeys** using **Salesforce Marketing Cloud (SFMC) and Veeva CRM** , ensuring that campaigns are aligned with customer needs and business objectives. In addition to its strategic function, this role will serve as a **technical backup to the Omnichannel Orchestration Lead** , ensuring continuity in **campaign execution, troubleshooting, and omnichannel automation** when needed. The ideal candidate will have expertise in **customer journey design, segmentation, omnichannel best practices, and hands-on experience with Salesforce Marketing Cloud and CRM systems** . **Main Responsibilities** **Omnichannel Strategy & Customer Journey Design** + Develop **omnichannel engagement strategies** for HCPs and patients, ensuring alignment with brand objectives. + Partner with brand teams to **map customer journeys** , identifying key touchpoints across **email, web, social, field force, remote detailing, and other digital & offline channels** . + Ensure best-in-class **segmentation, personalization, and targeting** to optimize engagement. + Collaborate with the **Omnichannel Orchestration Lead** to **align strategy with execution** and drive omnichannel excellence. **Technical & Execution Expertise (Backup to Orchestration Lead)** + Serve as a **backup to the Omnichannel Orchestration Lead** , ensuring continuity in **campaign execution, troubleshooting, and digital asset deployment** . + Possess **strong technical expertise** in **Salesforce Marketing Cloud (SFMC)** , including: + **Journey Builder** : Designing and optimizing automated customer journeys. + **Email Studio & Audience Builder** : Creating targeted email campaigns with advanced segmentation. + **SQL & Data Extensions** : Managing large datasets, writing queries, and optimizing personalization in omnichannel campaigns. + Demonstrate proficiency in **Salesforce CRM & Veeva CRM** , particularly: + **Closed-Loop Marketing (CLM)** : Managing and optimizing digital content for HCP engagement. + **Rep Triggered Emails (RTEs) & Fragments** : Ensuring seamless integration with sales rep tools and marketing assets. + Assist in **troubleshooting campaign execution issues** , ensuring seamless integration between **marketing, sales, and CRM systems** . + Work closely with the **Omnichannel Orchestration Lead** to **optimize omnichannel automation and data-driven engagement strategies** . **Data-Driven Decision Making & Optimization** + Guide brand teams in **interpreting omnichannel performance data** to refine **segmentation, messaging, and channel mix** . + Utilize **AI-driven tools** to optimize engagement and predict customer behavior. + Champion a **test-and-learn approach** , leveraging A/B testing to continuously enhance customer journeys. **Cross-Functional Collaboration & Stakeholder Management** + Act as a **strategic partner** to marketing, sales, medical, digital, and data teams, ensuring omnichannel strategies align with business goals. + Partner with analytics teams to define **measurement frameworks** and translate insights into actionable recommendations. + Work closely with external vendors and technology partners to enhance omnichannel capabilities and innovation. **Customer Persona Development & Segmentation** + Lead the creation of **customer personas** and **segmentation models** based on real-world data and insights. + Identify **HCP and patient behaviors, preferences, and engagement patterns** to tailor messaging and channel mix. + Ensure that segmentation strategies drive **personalization and improved engagement outcomes** . **Omnichannel Innovation & Continuous Improvement** + Stay informed on **emerging trends, digital innovations, and best practices in omnichannel engagement** . + Collaborate with the **Omnichannel Orchestration Lead** to **pilot new engagement strategies and test emerging technologies** . + Foster a culture of **continuous optimization** , ensuring commercial teams leverage data and insights to enhance performance. **About You** **Required Skills & Experience** **Omnichannel & Pharmaceutical Marketing Expertise** + **5+ years of experience** in **omnichannel marketing, digital marketing, or CRM** within the **pharmaceutical, healthcare, or life sciences industry** . + Deep understanding of **pharma commercial models, HCP engagement, patient engagement, and regulatory considerations** . + Experience developing **customer personas, segmentation models, and tailored engagement strategies** . **Technical Expertise (SFMC & CRM)** + **Strong hands-on experience** with **Salesforce Marketing Cloud (SFMC)** , including: + **Journey Builder** (automated workflows) + **Email Studio** (personalized email campaigns) + **Audience Studio** (advanced segmentation) + **Einstein Analytics** (AI-driven engagement insights) + **SQL & Data Extensions** (custom queries, audience filtering, and personalization) + Proficiency in **Salesforce CRM & Veeva CRM** , specifically: + **Closed-Loop Marketing (CLM)** + **Rep Triggered Emails (RTEs) & Fragments** + Ability to **troubleshoot campaign execution issues and optimize omnichannel automation** . **Leadership & Coaching** + Strong ability to **guide and coach brand teams** , enabling them to effectively use **data and digital tools** for omnichannel execution. + Excellent **stakeholder management** and ability to **collaborate cross-functionally** . + Experience working with **sales, medical, IT, and data teams** to ensure omnichannel success. **Education & Certifications** + **Bachelor’s or Master’s degree** in **Business, Marketing, Digital Strategy, Data Analytics, or a related field** . + **Salesforce Marketing Cloud certifications** (e.g., **SFMC Email Specialist, SFMC Consultant** ) are highly preferred. + Experience in a **regulated industry** (pharma, healthcare, financial services) is a strong asset. **Why Choose Us?** + Bring the miracles of science to life alongside a supportive, future-focused team. + Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. + Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. + Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs The opportunity is an ADDITTION. Sanofi is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome and encourage applications from all qualified applicants. Accommodations for persons with disabilities required during the recruitment process are available upon request. \#GD-SG ​ \#LI-GZ \#LI-Onsite **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)