Omnichannel Marketing Senior Analyst
Teva Pharmaceuticals
Omnichannel Marketing Senior Analyst
Date: Nov 13, 2024
Location:
Weston, United States, Florida, 33331
Company: Teva Pharmaceuticals
Job Id: 58803
**Who we are**
Together, we’re on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It’s a mission that bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world’s leading manufacturer of generic medicines, and the proud producer of many of the products on the World Health Organization’s Essential Medicines List. Today, at least 200 million people around the world take one of our medicines every single day. An amazing number, but we’re always looking for new ways to continue making a difference, and new people to make a difference with.
Established in 1992, Anda Inc. is an independent wholly owned subsidiary of Teva Pharmaceutical Industries Ltd., and is one of the leading pharmaceutical distributors within the United States, Puerto Rico and the U.S. Virgin Islands. We provide distribution services to customers that span across all trade classes within the healthcare supply chain. Our portfolio of products includes generic, brand and specialty pharmaceuticals, injectables, vaccines/biologicals, diagnostic tests, medical & surgical supplies, OTC products, vitamins & nutritional supplements as well as Rx and OTC pet medications. At Anda we are committed to provide our customers with the reliable and trusted service needed to support their businesses and most importantly, the needs of their patients. Our team operates with an unmatched sense of urgency and we pride ourselves in our willingness and ability to do what it takes to get our customers what they need, when they need it.
**The opportunity**
Seeking a proven professional with a strong foundation in omnichannel marketing analytics to assess efficiencies and provide informed advice for improving innovative marketing strategies that drive pharmacy and physician sales through various channels.
As the Omnichannel Marketing Analyst III at Anda, you will be responsible for understanding, tracking, measuring, and developing strategic recommendations for a varied scope of digital and print channels, including ecommerce, online promotions, omnichannel CRM, and paid and social media. This includes identifying and building customer segments based on actual sales data, then optimizing customer journeys for greatest impact of messaging, channel and timing. You will collaborate closely with cross-functional teams and external partners to ensure alignment with company objectives, and effectively optimize Anda’s sales through digital and ecommerce platforms, while developing data-driven recommendations.
**How you’ll spend your day**
All areas below are essential to being successful in this position with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.
• Data analytics: Tracks, measures, evaluates, and makes strategic recommendations from the results of omnichannel marketing strategies
• Reporting structure: Build dashboards and statistical models that support Marketing decisions
• Marketing IT systems management: Understands reporting structures and links data sources, then gathers and processes data into a form that allows evaluation
• Situational awareness: Considers the environment and competitive landscape
• Marketing partnership: Participates in developing materials and new approaches for marketing messaging and campaigns
• Planning: Develops marketing plans and forecasts to achieve growth and sales objectives
• Problem solving: Analyzes problem/opportunity areas of assigned projects and structures data-gathering function
• Data gathering: Facilitates market research to gain key and actionable insights
**Your experience and qualifications**
Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.
Education/Certification/Experience:
• 3- 5 years US Pharmaceutical marketing experience preferred
• Omnichannel and B2B eCommerce marketing experience preferred
• Bachelor’s degree from an accredited college or university with major course work in Marketing, Business Analytics, Data Science, Information Technology, or a related field. MBA preferred
Skills/Knowledge/Abilities:
• Proven track record in pharmaceutical marketing and/or sales to track and report on results
• Strategic mindset to make data-driven recommendations
• Strong proficiency in data visualization tools (Tableau, Cognos, Google Data Studio, etc.) and analytics platforms
• Strong analytical background with digital marketing strategies, including paid and organic social media, SEO/SEM, email marketing, and PPC campaigns
• Excellent analytical, problem-solving, written and verbal communication, and project management skills with the ability to present complex data in a clear and compelling manner
• Background in automating data processes and creating dynamic dashboards, with a strong understanding of statistical analysis methods
• Passion for staying updated on industry trends and emerging technologies in marketing
• Knowledge of data integration, infrastructure management, customer segmentation, behavior analysis, and market research techniques
• Experience with Salesforce Marketing Cloud and Journey Builder preferred
**Enjoy a more rewarding choice**
We offer a competitive benefits package, including:
• Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
• Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
• Time Off: Paid Time Off including vacation, sick/safe time, caretaker time, 13 paid Holidays and 3 paid floating holidays.
• Life and Disability Protection: Company paid Life and Disability insurance.
• Additional benefits include, but not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible , Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.
**Already Working @TEVA?**
If you are a current Teva employee, please apply using the internal career site available on "Employee Central". By doing so, your application will be treated with priority. You will also be able to see opportunities that are open exclusively to Teva employees. Use the following link to search and apply:Internal Career Site (https://performancemanager.successfactors.eu/sf/careers/jobsearch?bplte\_company=1080030P)
The internal career site is available from your home network as well. If you have trouble accessing your EC account, please contact your local HR/IT partner.
**Teva’s Equal Employment Opportunity Commitment**
Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws. We are committed to a diverse and inclusive workplace for all. If you are contacted for a job opportunity, please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.
EOE including disability/veteran
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