Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

Successful execution of customer engagement campaign strategies. These campaigns include and are not limited to acquisition, cross and upsell, retention and engagement campaigns

The successful candidate will be required to effectively demonstrate previous campaign experience that includes understanding campaign and data methodologies as well as metrics to measure campaign effectiveness.

Needs to have a minimum experience of 2 years working with campaign and reporting tools. Advantageous is experience with JumpStart, Everlytics, Quicksite or equivalent.

The candidate will have to have experience in being part of a fast-paced, high-pressure environment with quick turnaround times and collaboration in a cross functional team that includes but not limited to product, marketing, MIS, analytics, legal and compliance and the contact centre teams.

Responsibilities

Managing a team of junior campaign support specialistManaging direct marketing campaigns, data administration and managing campaign calendarContributes to the campaign planning across all direct marketing channels including and not limited to data and target audience selections, quality checks, testing and campaign signoffRegular measurement of campaign performance and ad hock reporting including post campaigns analysis and insightsLiaising with MIS on reporting as well as the Analytical and Reporting team for logs and troubleshooting and/or further analytics and campaign developmentLiaising with the marketing team on the administrating of direct marketing content, creative design, development, refresh, briefing and execution for email, SMS, push notification, voice, WhatsApp and/or other channelsResponsible for maintaining data integrityPromotes and adheres to legal and compliance as per industry requirementsIdentifies, builds mutually beneficial relationships Managing and monitoring budget

Skills

Target and deadline drivenSelf-manage and proactiveAttention to detailCreative thinking and problem solvingBudget awareness and good business sense

Minimum Requirements

Grade 12

Relevant tertiary qualification and/or certificates (i.e. online learning)

2 - 3 years campaign management and support essential

Knowledge and understanding of campaigns and reporting tools

Proficient in Excel

HTML advantageous

SQL advantageous

Implements all through-the-line marketing activities. Implements marketing plans for selected market segments. Provides a consulting function, serving as a resource and concept generator to the marketing managers in order to implement the marketing strategy and plan developed by the seniors.

ResponsibilitiesBrand Positioning

Ensure the application of brand guidelines and brand templates and inform the organization on the importance of brand alignment and positioning.

Sales Promotion

Develop and implement standard sales promotion programs to boost sales and customer loyalty, following the guidelines.

Marketing Communications

Contribute to the development and delivery of marketing communications campaigns across all media to support the business plan and increase sales.

Events Planning and Delivery

Plan and deliver smaller events to ensure that the events are produced according to schedule, within budget, and meet all deadlines, and work closely with, and coordinate activities of, all other parties involved in the design, development, sales, marketing, and delivery of the events.

Content Creation

Collate and summarize information for use in developing content and write first drafts of straightforward content for print or websites.

Information and Business Advice

Resolve queries from internal or external customers or suppliers by providing information on complex processes and the related policies, referring issues to others where necessary for interpretation of policy.

Project Management

Support others by carrying out a range of project management activities.

Multiagency Work

Communicate and coordinate with other professional teams (including some that are over organizational boundaries) to ensure service users experience cohesive and seamless support to meet their needs.

Personal Capability Building

Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching. Develop and maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Skills

Adaptability, Brand Development, Building Trust, Calendar Coordination, Campaign Management, Commercial Acumen, Customer Service, Data Compilation, Legal Practices, Management Reporting, Oral Communications, Project Schedule Management, Sales Closing Techniques, Sales Coordination

Competencies

Business InsightCollaboratesCommunicates EffectivelyCustomer FocusDrives ResultsEnsures AccountabilityPlans and Aligns

Education

NQF Level 5 - Higher, Advance or Occupational Certificate or equivalent

Closing Date

22 February 2025 , 23:59

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

Old Mutual Limited is pro-vaccination and encourages its workforce to be fully vaccinated against Covid-19.

All prospective employees are required to disclose their vaccination status as part of the recruitment process.

Please refer to the Old Mutual’s Covid-19 vaccination policy for further detail. Kindly note that Old Mutual reserves the right to reinstate the requirement to vaccinate at any point if it is of the view that it is imperative to do so.

The Old Mutual Story!