Define, develop and deliver differentiated solutions and product offerings that focus on winning market share. This position manages an activity portfolio within Industrial Automation BU in Anglophone Africa. The role requires a deep understanding of the relevant markets, defining an appropriate offer to the relevant market, while defining pricing, GTM, and value proposition.
A significant part of the role is to animate the channel (Panel Builders, Distributors, OEMs) and segment sales teams with the relevant sales tools, competitive offer specific battle cards and contribute to the Marcom plan.
Manage the product lifecycle driving a high vitality index through intimate VOC/VOM and execution of product launches.
Main responsibilities\:
Manage VSDs offers' portfolio and offers’ introductionsAccountable for the growth and profitabilityUnderstand and share Offer Strategy with the Business Unit to adapt and execute it locallyMaster the Offer knowledge and the Offer environmentSupport Sales Offer strategy executionCollect and provide all Business information to the Business UnitParticipate in Sales, Inventory & Operation Planning (SIOP²) processOptimize offer launches for all hero products across all BUsEnhance offer launches by piloting new and improved methods of tracking, communicating, measuring and managing launches with the Operations team.Detailed Description\:
Understand and shares Offer Strategy with the Business Unit to adapt and execute it locally\:Manage and develop the offer portolio.Manage or support the launch of new offers over time, to encourage growth of market share and compatibility with needs, guaranteeing achievement of goals.Implement the Marketing Mix (Product, Place, Price and Communication) adapted to the offer.Analyse product and customer portfolio and margin.Responsible for local list price management and admin in ERP.Guarantee profitability of the offer (price, mix, etc.).Pricing positioning and consolidated margin (CCO) optimization for the whole offer sold in the entity.Lead the traceability initiative for the country.Drive an execution plan to transform Install base traceability data into business generation opportunities, feeding sales teams.Master the Offer knowledge and the Offer environment\:In charge of market measurement, evolution analysis and relevant action plans.Monitor the competition and analyzes competitors offer positioning at entity level (strategy, marketing mix, …).Usually participates in country standardization committees.Collect and give to the Business Unit all Business information\:Contribute to the specifications of new offers and offer adaptations with Businesses.Take part in Sales, Inventory & Operation Planning (SIOP²) processContribute to the Sales Forecast#LI-MD1