General Information Req # WD00079435 Career area: Marketing Country/Region: United States of America State: North Carolina City: Morrisville Date: Friday, March 7, 2025 Working time: Full-time Additional Locations:  * United States of America - North Carolina - Morrisville Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements

This role is perfect for a data-driven, strategic marketer who thrives in fast-paced retail environments and is passionate about consumer technology, digital transformation, and omnichannel marketing. If you are a collaborative marketer with a proven ability to drive retail marketing success, we encourage you to apply!

Key Responsibilities

Retail Marketing Strategy & Execution

Own and drive the Retail Marketing Relationship across Lenovo’s Consumer Portfolio at key retail accounts.Develop and deploy full-year omnichannel GTM marketing plans for key retailers, integrating sales, category, and digital growth strategies.Define KPIs to measure marketing impact and ensure all initiatives drive profitable sales conversion across in-store and online retail ecosystemsPartner with Sales, Category, and Digital Business Development Teams, as well as Strategic Alliance Partners (Intel, AMD, Qualcomm, Google, Microsoft, etc.), to align marketing efforts.

Retail Marketing Activation & Customer Experience

Lead execution of best-in-class merchandising, advertising, and promotional programs that drive traffic, engagement, and conversion.Deliver a category-leading brand presence in-store and online, ensuring alignment across endcaps, sales planners, digital storefronts, product pages, and retail media.Drive customer experience excellence by optimizing POS (Point of Sale) marketing, creative assets, and digital content across retail partner platforms.

Analytics & Business Insights

Analyze marketing programs (e.g., promotions, merchandising, brand stores) to measure ROI and optimize future activations.Perform competitive market analysis, promotional impact assessments, and customer journey insights to drive informed decision-making.Develop and present Quarterly Business Reviews (QBRs) with key retailers, translating data into actionable insights that shape future strategy.

Collaboration & Leadership

Serve as the voice of the retail partner internally, ensuring Lenovo’s marketing strategy aligns with retailer priorities and customer expectations.Work cross-functionally with internal marketing, sales, and executive leadership teams to integrate broader NA and global marketing campaigns into retail strategies.Stay ahead of emerging retail trends and digital innovations to enhance Lenovo’s retail marketing effectiveness.

Basic Qualifications:

6+ years’ experience in retail marketing, omnichannel merchandising, and/or digital marketplaces.3+ years of experience in scalable media activations and growth marketing.Deep understanding of NA retail environments/accounts (e.g., Best Buy, Walmart, Amazon, Costco, etc.).Strong expertise in marketing analytics, promotional ROI measurement, and shopper insights.Ability to develop and execute customer-centric promotions and merchandising strategies.Excellent budget management, negotiation, and cross-functional collaboration skills.Proven track record of managing external stakeholders and agency relationships.Proficient in Excel and PowerPoint for data analysis and presentations.

Preferred Qualifications:

Retail marketing experience in consumer tech, e-commerce, or CPG.Experience with data-driven performance marketing and A/B testing strategies.Strong ability to synthesize insights and recommend data-driven optimizations. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Additional Locations:  * United States of America - North Carolina - Morrisville * United States of America * United States of America - North Carolina * United States of America - North Carolina - Morrisville