As an integral member of the NAMR Marketing team, the NAMR Marketing Operations Manager will strategically drive the operational aspects of our marketing efforts, ensuring high-quality data management and effective marketing executions.
You Will:
Manage and mentor the Marketing Operations Analyst, fostering an environment of continuous improvement and skill development to achieve team goals
Develop and implement comprehensive strategies to optimize CRM utilization, ensuring alignment with broader marketing objectives
Develop processes and policies to improve marketing operations
Manage the entire client and alumni event invitation process: from creating targeted lists, crafting and sending invitations, overseeing registration sites, to handling all communications with invitees, leveraging tools such as Microsoft Dynamics and Marketo
YOU'RE GOOD AT
Leading teams in past-paced environments and driving cross-functional collaboration to meet strategic goals
Generating insights and trends on marketing activations and measuring performance for leadership reports
Strengthening and streamlining data management in event planning processes, including external invitations and 1:1 client & alumni engagement
Building a strong sense of community and collaboration among geographically dispersed team members, ensuring connectivity and inclusiveness
Collaborating effectively within cross-functional teams, particularly in a virtual environment
Managing and synthesizing multiple data sources across various tools and spreadsheets
Demonstrating exceptional attention to detail with superior coordination and organizational skills, capable of managing various projects simultaneously
Communicating effectively (written and verbal) to all stakeholders in an accurate and in a service-orientated way (in English)
Working in a structured, autonomous and process orientated way
Bringing a positive energy to every day
YOU BRING (EXPERIENCE & QUALIFICATIONS)
BA/BS degree in Marketing, Business Administration, or a related field
5 or more years of relevant practical experience in events or data management
1 or more year of team management and leadership role
Experience and knowledge of project management principles, methodologies, and tools
Experience and knowledge of marketing and data visualization technologies such as Microsoft Dynamics, Marketo, Tableau, Alteryx
Proficiency in all software used at BCG; advanced Excel and slide-writing skills essential
Proficiency with LinkedIn Sales Navigator
A proactive, service-oriented approach with excellent planning and organizational abilities
The capability to work efficiently under pressure, maintaining a positive and professional demeanor
Experience in engaging effectively with both senior and junior stakeholders in a collaborative, non-hierarchical manner
YOU'LL WORK WITH
NAMR Marketing team
Local and Practice Area marketing teams
NAMR & Global Alumni teams
Global External Relations & Events team
Global Digital and MarTech teams