Main job function
10+ years’ experience in collection building brand or product management – essential Merchandising, inventory management, OTB planning – essential
Industry and proven track record of success
· Sales performance of the brand in the market
· Brand management
· Market analytics
· Building brand equity
· Communication
· Brand strategy
· Leadership
· Compliance · Managing all aspects of the brand through the supply chain both tangible and intangible.
· Presenting quarterly postmortem and progress on strategy to Country Manager and Financial Director.
· Presenting the brand strategy to directors, sales and marketing teams at internal meetings and conferences.
· Execute and support marketing campaigns in conjunction with the Marketing division aimed at communicating our brand message.
· Manage and supervise the operations of systems in terms of stock, sales projections and gross profit of the business unit.
· OTB management.
· Age stock management as per annual KPI’s.
· Ensure that collections are updated regularly online through stockists. · Together with the Marketing team, perform regular market research studies to gather important brand data and competitive analysis to be included in quarterly postmortems.
· Monthly analytics of brand performance in retail.
· Together with Marketing develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month Conduct consumer and market research.
· Seek out new opportunities that fit with the brand and maximizing all opportunities for growth.
· Identify how our brand is currently positioned in the market
· Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.
· Anticipate consumer trends and keep brand up to date · Assist in the design of retail packaging as well as the creation of in-store marketing displays.
· Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
· Creating an enduring brand message that results in increased sales, brand loyalty and improving market share. · Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved
· Sourcing suppliers and products that fit
· Championing the brand internally making sure all elements of the company understand the brand and its goals.
· Working closely with all parts of the company to ensure commercial goals of the brand are met within the context of the brand.
· Developing and sustaining strong working relationships with all stakeholders.
· Communicate our brand personality internally and align company around foundational ideas.
· Regular contact with current and potential clients to identify their needs and level of satisfaction achieved with the product delivered.
· Leading and participating in business negotiations with main distributors, end users, retailers and customers. · Define strategies for sales/ profitability and positioning of brand
· Direct and control activities of sales, distribution, marketing and customer service to maximize the business unit profitability and achieve the weekly, monthly and yearly targets.
· Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
· Provides leadership and direction to the Commercial team.
· Ensures that there is clear focus and co-ordination of all activities; and that there are clearly communicated performance standards and objectives.
· Monitors and provides regular feedback on individual performance of immediate subordinates and takes appropriate action where necessary.
· Conduct performance reviews bi-annually.
· Appoints, in conjunction with HR appropriately qualified direct reports and ensures that they are fully utilized in terms of their skills set and experience.
· Acts as a Coach and Mentor to direct reports.
· Ensures that there are always clear lines of communication both internally and externally. · Ensures compliance with internal policies, rules and procedures and legislation.
· Ensures compliance with relevant legal prescriptions and constraints.
· Ensures financial and administrative compliance
· Ensures compliance with BSO Policies, procedures and code-of-ethics requirements.
· Ensures that all safety measures/procedures are in place and any deviation from policy is dealt with decisively and promptly.
A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.