Fort Lauderdale, FL, 33313, USA
185 days ago
Media Planning Director
Overall Objective The Media Planning Director manages the efforts of his/her assigned teams in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required. Responsibilities · Learns all phases of the clients’ marketing objectives. · Manages the development, implementation and optimization of integrated media plans, strategies and tactics. · Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team members. · Manage clients’ expectations with leaders, clearly communicating media strategies to clients · Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials. · Prepares media authorizations per approved plans/project requests. · Prepares budget recaps for clients. · Trains and supervises supervisors, planners and assistants in all media channels · Monitors active buys during the negotiations process and checks final buys for adherence to guidelines. · Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients · Participates in new business project assignments. · Assists accounting department in reconciling variances and assuring proper payments. · Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients · Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses · Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile. · Develop POVs as needed in response to client needs or requests · Ensures relationships with account teams are harmonious and productive · Regularly meets with stakeholders to ensure alignment · Regularly meets with direct reports to provide feedback and coach/develop team Requirements · Bachelor’s degree in related field or equivalent experience · 8-10+ years media planning experience preferrably in a full-service Advertising/Marketing Agency · Prior experience in a supervisory and/or Director role is required · Experienced across most major media channels; sufficient knowledge in both traditional and digital channels · Excellent presentation and writing skills · Proven ability to develop high quality media strategies that drove results · Experience negotiating short and long-term contracts with vendors · MS Office: Internet Explorer, Excel, Word and PowerPoint · Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.) · Experience working in a results-focused, fast-paced environment. Required SkillsRequired Experience
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