Strategic Planning & Research/Insights Leadership:

· Supports Marketing & Brand Strategy leadership and Division Marketing leaders in enterprise and division level marketing plans that include brand, B2C, B2B, and operational components.

· Organizes research and insights initiatives and summarizes quantitative and qualitative research to guide strategy and execution for consumer and in-industry audiences.

· Supports Marketing Strategy Director in discovery efforts to identify opportunities, quantify business impact, and provide solution recommendations for new projects.

· Tracks enterprise marketing initiatives to include background analysis, strategy definition, project approach, resourcing, budgeting, and timing.

Marketing Initiative Leadership & Collaboration:

· Develops platform to track Division-led marketing initiatives and create PowerPoint decks to share best practices across Divisions.

· Acts as a resource for Division Marketing VPs and leaders, sharing best practices to support Division-level initiatives.

· Facilitates decision-making that is required for progress on projects and programs.

· Develops collaborative relationships with key stakeholders to identify opportunities for Marketing and Corporate Affairs to align with key business priorities.

· Builds and maintains excellent relationships through high quality, engaged service to all of key internal and external stakeholders.

· Works in partnership with Business Development, Strategy and Innovation, Operations Group, Ethics and Compliance, Legal, Regulatory and other business areas teams to align marketing strategies with policies, strategic growth priorities, and procedures of company Healthcare.

Marketing & Corporate Affairs Initiative Implementation:

· Develops initiative proposals that include background analysis, strategy definition, project approach, resourcing, budgeting, timing, execution coordination, status reporting, risk identification, outcome analysis, and development of strategic recommendations.

· Provides analysis of initiatives across several data sources and define business recommendations for further evaluation or investment (examples include business case development, cost/benefit analysis, marketing ROI, etc.).

· Manages budget related to enterprise Marketing Initiatives including brand.

· Works closely with marketing and corporate affairs leaders, project management team members, marketing staff, and external agencies to ensure successful implementation of initiatives, programs, and projects.

· Demonstrates a commitment to learning & evaluation. Works closely with stakeholders to track key performance indicators and evaluate outcomes related to marketing plan execution, patient impact, and achievement of business goals.

· Works with agencies, vendors, and external partners as related to execution of Marketing Initiatives.

· Manages regular updates to the platform to track and measure initiatives progress towards goals.

Additional Core Responsibilities:

· Serves as advisor and thought leader to internal business units on marketing strategy, business impact and opportunity identification and assessment.

· Becomes a go-to source for marketing resources and information by taking a leadership role in sharing best practices and enterprise knowledge of team members, skills, capabilities, and tools.

· Builds and maintains relationships with enterprise leadership, key business sponsors and vendors