Marketing Strategy Lead, PDT, Shanghai/Beijing
Takeda Pharmaceuticals
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**Job Description**
**RESPONSIBILITIES**
+ Develop franchise, brand strategies and plans in short term and long term.
1) Establish, manage, coordinate and evaluate brand strategy & plans, category A&P budgets, related to the Takeda strategy.
2) Manage the implementation of marketing plan and initiatives.
3) Closely monitor performance of in-market products per region and establish action plans when results fall short of planned objectives.
+ Build up product portfolio strategies and manage BD & NPP (new product planning) projects and initiatives.
1) Find new business opportunities and support BD team in digestion partnering.
2) Own strategy setting for brands (in-market and pipeline) and develop commercial business cases for new products in cooperation with New Products Manager.
+ Accelerate Takeda's comprehensive cooperation with hospitals to promoting strategic cooperation, implementing digital healthcare solutions, and optimizing the diagnosis to enhance brand value and establish broader partnerships
+ Lead marketing team and develop/retain talents. Ensure high standard on-boarding (new category employees), career planning and training / development to constantly improve marketing capabilities.
+ Manage and control A&P budget to be effective and efficient within financial plan.
+ Oversee category market research initiatives as part of brand plans and anticipate market reactions / changes.
+ Compliance with applicable policies, procedures and other regulations. Coach and provide guidance to the staff to be compliant.
**Qualifications & Skills:**
**Level of Education**
+ Bachelor degree or above, preferably in business management or marketing. Master is a plus
**Working Experience in Relevant Field**
+ 10+ years of marketing and/or sales experiences within pharmaceutical industry, 5+ years at marketing manager level leading marketing team (>5HC)
**Professional Knowledge and Skills**
+ Professional knowledge and competences on pharmaceutical marketing strategy and operation.
+ Competency and skills on leading and developing marketing team and people.
+ Strong business orientation, good business sense, and ability to think out of box utilizing science to create competitive advantage.
+ Excellent teamwork and interpersonal skills.
+ Excellent presentation and communication skills.
+ Fluency in English both in verbal & written.
+ Office software operation skills.
**Locations**
CHN - Shanghai - CommercialCHN - Beijing - Commercial
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time
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