Shanghai, CHN
12 days ago
Marketing Strategy Lead, PDT, Shanghai/Beijing
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge. **Job Description** **RESPONSIBILITIES** + Develop franchise, brand strategies and plans in short term and long term. 1) Establish, manage, coordinate and evaluate brand strategy & plans, category A&P budgets, related to the Takeda strategy. 2) Manage the implementation of marketing plan and initiatives. 3) Closely monitor performance of in-market products per region and establish action plans when results fall short of planned objectives. + Build up product portfolio strategies and manage BD & NPP (new product planning) projects and initiatives. 1) Find new business opportunities and support BD team in digestion partnering. 2) Own strategy setting for brands (in-market and pipeline) and develop commercial business cases for new products in cooperation with New Products Manager. + Accelerate Takeda's comprehensive cooperation with hospitals to promoting strategic cooperation, implementing digital healthcare solutions, and optimizing the diagnosis to enhance brand value and establish broader partnerships + Lead marketing team and develop/retain talents. Ensure high standard on-boarding (new category employees), career planning and training / development to constantly improve marketing capabilities. + Manage and control A&P budget to be effective and efficient within financial plan. + Oversee category market research initiatives as part of brand plans and anticipate market reactions / changes. + Compliance with applicable policies, procedures and other regulations. Coach and provide guidance to the staff to be compliant. **Qualifications & Skills:** **Level of Education** + Bachelor degree or above, preferably in business management or marketing. Master is a plus **Working Experience in Relevant Field** + 10+ years of marketing and/or sales experiences within pharmaceutical industry, 5+ years at marketing manager level leading marketing team (>5HC) **Professional Knowledge and Skills** + Professional knowledge and competences on pharmaceutical marketing strategy and operation. + Competency and skills on leading and developing marketing team and people. + Strong business orientation, good business sense, and ability to think out of box utilizing science to create competitive advantage. + Excellent teamwork and interpersonal skills. + Excellent presentation and communication skills. + Fluency in English both in verbal & written. + Office software operation skills. **Locations** CHN - Shanghai - CommercialCHN - Beijing - Commercial **Worker Type** Employee **Worker Sub-Type** Regular **Time Type** Full time
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