**About Abbott** At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 130 years of innovation, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 103,000 of us are working to help people live not just longer, but better, in the more than 160 countries we serve. MAKING A DIFFERENCE IN GLOBAL HEALTHCARE We are the world leader in Rapid Diagnostics at the point of care. Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies. **Description** The primary responsibility of the Marketing Specialist is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of the local market and the product offering. The Marketing Manager also contributes to the regional planning as well as value creation processes for the achievement of the short- and mid-term business goals. **Main Responsibilities & Duties** + Development of local commercial,marketingand promotional plans: + Developregionalmarketingplans in alignment with the regional and global plans + Deliver and regularly track theexecutionof themarketinginitiatives on the plan + Manage local promotional plans (including exhibition, symposia,marketingcollateral, sales tools, digital and PR content) + Participate inproduct launchprojects from early stages and drive the local launches + Manage themarketingexpenses budget, according to the annualmarketingplan and with accountability towards theMarketingManager Lead direction. Collaboratewith the local Commercial and Finance heads for the tracking and management of the budget. + Customer Centricityand deep understanding of regional markets: + Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment) + Product features/benefits, product utilization andcustomer insights + Competitor intelligence + Market dynamics (growth/decline key drivers, PESTLE analysis) + Routine participation in strategy alignment and sales effectiveness: + Newproduct launchplans (including pre-launch phases deliverables) + Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing) + Routine participation in sales effectiveness: + Roll-outmarketingplans and sales tactics at sales meetings + Track and report progress of annual tactical plans + Collaboratewith the commercial director and finance partner in the management of pricing to achieve profitability goals + Collaboratewith ID Sales Scientific Liaison andMedical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process + Conductbusiness analysisand monitor key performance indicators + Monitor training needs andcollaboratewith application specialist to deploy training (marketing strategy&product training) + Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders + Participation to ad-hoc special projects (regional / global) **Relationships, main contacts** + Internal: Local Commercial Directors, Sales Managers, Therapeutic Area Managers, RegionalMarketingManagers, Global Product Managers/Directors, Commercial Teams, Scientific Affairs, Application Specialists + External: Key customers, KOL, Commercial and Scientific Partners, Agencies **Requirements** + Proven minimum **5 years** **marketing** **experience in diagnostics aren** a, or other healthcare area, Knowledge in Infectious Diseases field is considered an asset + **Master or equivalent degree preferred, in the field of Biological Sciences preferred** + Proven knowledge of the healthcare system in the local markets + Provenmarketingand sales success track record, with strengths in both strategic and tactical management + **Proficiency in spoken and written English- PLEASE APPLY with an English CV** + **Candidate MUST speak Portuguese, as they will look after the Portuguese speaking islands** + Proven ability to deliver goals in a fast-paced, matrixed organization + Proven ability to effectively communicate &collaboratewith all key stakeholders at higher and lower reporting levels + IT/office Tools, use of core functional processes (e.g. Outlook,CRMsoftware, SAP, Concur, Workday, WebEx or equivalent),Salesforce. Com and PowerBI knowledge is considered an asset An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com