Requisition Number: 66175

 

Corning is vital to progress – in the industries we help shape and in the world we share.

We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.

Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers. 

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

 

 

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For our location in Berlin, Germany, we are looking for a 

 

Marketing Specialist (m/f/d) 

 

Role Purpose

The EMEA Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the Fiber To The Home (FTTH) segment across the region.
This person is responsible for collaborating with the broader team to drive awareness, preference, demand and revenue growth in the market.
This position partners with internal and external stakeholders such as Product Line Manager, Market Development, Sales, other Marketing groups within the OCO Marketing organization and our agencies and partners to define and execute metrics-driven marketing activities.

 

This position is initially offered with a limited 18 months contract as a maternity backfill.

 

Key Responsibilities

Deliver Business Growth

Support development and execution of the Integrated Marketing Plans (IMPs). Execution of customer facing events and digital lead generation campaigns. Drive conversion of leads into opportunities. Collaborate with Sales, Market Development and Product Line Management to uncover potential opportunities. Coordinate growth initiatives to establish brand awareness/preference/loyalty and drive incremental revenue growth. Project Manage execution of marketing campaigns and content creation, on time and on-budget.

 

Serve as the Segment Marketing Expert

Understand the FTTH segment and associated solutions Develop segment expertise through engagement with market peers Support communication strategy for the segment. Engage with sales teams to ensure they understand and have the tools to effectively present value.  Work to make them successful with any value propositions in delivering revenue. Support product launches / commercialization process

 

Provide Marketing Thought Leadership

Define value propositions and associated audience appropriate messaging for focus markets and apply them into the campaign communication assets. Develop relevant content to market audience driving customer into the buying journey cycle.

 

Performance Metrics Project Management: Ability to coordinate and execute projects on time and on-budget Growth of segment revenue Number of prospects and new qualified leads Marketing  opportunity pipeline Marketing  influenced revenue (converted opportunities) Web and Social Media Engagement Number of specific content market pieces supported/created Embracement of process improvement through Ikaizen

 

Key Competencies Bachelor's degree in a marketing or business related area (or a technical degree with appropriate business experience) Minimum 3 yrs. experience in a marketing role Fluent German and English language is required Digital experience (Social Media management; Email campaigns) Demonstrated technical aptitude (ability to learn about products and solutions). Desired knowledge in overall segment and network architecture environment. Establish Direction and Create Commitment Creates segment MKT strategies in alignment with company priorities. Involves others to gain commitment to his plan. Communicates business direction in a way that inspires employee commitment The ideal candidate is a passionate, creative, energetic leader who loves marketing, is technical driven and has proven experience creating game-changing strategies and content.

 

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at accommodations@corning.com.