Johannesburg, Gauteng, South Africa
8 days ago
Marketing Specialist (JHB Onsite)
ENVIRONMENT: A highly experienced & forward-thinking Marketing Specialist is sought by a leading School Supplies Provider who will play a critical role executing marketing campaigns, sales promotions, and brand positioning in collaboration with internal teams and external agencies. The ideal candidate will have strong Project Management, excellent communication skills, with a keen eye for detail, and the ability to work cross-functionally to drive brand engagement and commercial success. You must preferably possess a tertiary qualification in Marketing, Business, or a related field and any Marketing Certifications (Google Analytics, HubSpot, Salesforce, CIM) or familiarity with eCommerce platforms /Adobe Suite will prove beneficial. You must have 5+ years’ experience in a Marketing role, preferably in an omnichannel environment with the proven ability to execute marketing campaigns across multiple channels (Digital, Retail, eCommerce, B2B).   DUTIES: Strategic Planning & Execution – Work closely with key stakeholders to define brand and category positioning. Execute multi-channel marketing campaigns across digital, eCommerce, Retail, and Commercial channels. Develop and implement structured branding and marketing processes. Create and manage templates, workflows, and planning documents to ensure clear communication and campaign execution.   Campaign & Promotion Management – Act as a brand custodian, ensuring all marketing activities align with corporate identity. Collaborate with Category Managers, Procurement, and Sales teams to develop and execute targeted promotions. Work with marketing agencies to ensure campaigns meet KPIs, performance metrics, and ROI targets. Oversee the briefing process for creative development, including reviewing promotional artwork for accuracy. Work closely with retail teams to develop and execute marketing campaigns that drive foot traffic and sales in-store, aligning with brand positioning. Collaborate with Retail teams and suppliers to design effective in-store promotional strategies and merchandising that enhance product visibility and boost sales. Ensure that marketing strategies are effectively integrated across retail, eCommerce, and digital platforms for consistent messaging and maximised commercial success. Monitor the performance of in-store marketing campaigns, measure customer engagement, and adjust strategies based on sales data and customer feedback. Ensure that all marketing materials, in-store displays, and brand communication align with the company’s corporate identity and retail standards. Liaise with suppliers for co-branded and supplier-driven promotions.   Marketing Administration & Reporting – Obtain quotes from service providers for printed materials, ensuring alignment with procurement policies. Manage voucher processes for general promotions and Back to School campaigns. Work with suppliers to source high-quality product images for marketing collateral within a Product Information Management (PIM) environment. Track, report, and optimise campaign performance.   Budget & Financial Management – Manage budget allocations for marketing initiatives, ensuring cost efficiency and financial alignment. Track supplier funding for marketing initiatives and secure additional funding where possible.   Communication & Collaboration – Maintain strong communication with internal teams, agencies, and external stakeholders. Work across Sales, Retail, Procurement, and eCommerce teams to align marketing efforts with business goals. Represent the business professionally in all market-facing interactions. Key Performance Indicators (KPIs): Execution of the marketing calendar with minimal delays. Securing supplier funding for marketing initiatives. Growth in lead quality and sales for promoted products. Brand consistency across Commercial, eCommerce, and Retail channels. Measurable increases in brand awareness and campaign performance.   REQUIREMENTS: Preferred to haves – Tertiary qualification in Marketing, Business, or a related field. Marketing Certifications (Google Analytics, HubSpot, Salesforce, CIM) or familiarity with eCommerce platforms /Adobe suite are advantageous. Experience with SharePoint, Microsoft Dynamics CRM or other marketing automation tools. Familiarity with budget management and supplier marketing funding processes.   Essential – 5+ Years’ experience in a Marketing role, preferably in an omnichannel environment. Proven ability to execute marketing campaigns across multiple channels (Digital, Retail, eCommerce, B2B). Experience working with agencies and internal teams to drive brand execution. Excellent Project Management and organisational skills.   ATTRIBUTES: Analytical mindset – ability to work with data, track, and measure marketing performance. Strong commercial acumen with a business-minded approach to marketing. Strong verbal and written communication skills.
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