Marketing Specialist InternshipAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.Write the next chapter of your ABB story.
This position reports to

Global Sales and Marketing Manager

Your role and responsibilities

We are seeking a dynamic Marketing Trainee to support our Global Marketing Manager in driving innovative marketing initiatives for our collaborative robot (cobot) product line. This traineeship offers hands-on experience in a fast-paced, global marketing environment, perfect for someone eager to develop their skills in content creation, campaign management, and sales enablement.The work model for the role is: #LI-HybridThis role is contributing to the Robotics Division in Sesto San Giovanni (MI). You will be mainly accountable for:• Creating Engaging Content: Planning, creating, and distributing engaging content across multiple platforms to enhance brand visibility and engagement, including developing articles, blogs, newsletters, and social media posts tailored to target audiences.• Designing Sales Collateral: Collaborating in designing and updating marketing materials, such as PowerPoint presentations and brochures, ensuring all sales collateral aligns with the brand’s messaging and quality standards.• Managing Collaborative Marketing Space: Organizing and maintaining our collaborative marketing space (Showpad), ensuring content is up-to-date, easily accessible, and relevant for internal stakeholders.• Executing Lead Generation Campaigns: Supporting the planning, execution, and monitoring of global lead generation campaigns, analyzing campaign performance, and providing insights to optimize results.• Collaborating on Co-Marketing Activities: Working with key partners on joint marketing initiatives, including co-branded campaigns, events, and content development, ensuring alignment of messaging and branding with partner organizations to maximize impact.

Qualifications for the role

Recent graduate or final-year student in Marketing, Communications, Business, or a related field. You have strong written and verbal communication skills. You are proficient in MS Office Suite, especially PowerPoint. You have familiarity with design tools like Canva, Adobe Creative Suite, or similar is a plus. Knowledge of digital marketing and lead generation principles. You are highly organized with an eye for detail and have a proactive attitude. You are a team player and eagerness to learn and take initiative in diverse marketing tasks.

More about us

ABB Robotics & Discrete Automation Business area provides robotics, and machine and factory automation including products, software, solutions and services. Revenues are generated both from direct sales to end users as well as from indirect sales mainly through system integrators and machine builders. www.abb.com/roboticsWe value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStoryFor further info: Davide Lippiello, Talent Partner