Company Description

There's no such thing as a typical Informa colleague…And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities, experience, and knowledge. It’s what makes us who we are.

All our businesses and offices share a culture based on respect and inclusiveness, and a working environment that is enjoyable, stimulating, rewarding and supportive for colleagues. One that enables everyone to fully participate in the life of the Group and its ongoing, sustainable growth.

As a division of Informa, a FTSE 100 company, Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through live, virtual and hybrid events, specialist digital content and actionable data solutions.

People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 500 international events and brands in more than 40 countries across the globe.

Using our industry insight, comprehensive portfolio of markets, content, and digital resources, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.

Job Description

Farm Progress is seeking a full-time Marketing Specialist to be responsible for the execution of omnichannel marketing programs that will deliver the business objectives of the agriculture portfolio. This includes, but is not limited to, analyzing market trends, monitoring, and optimizing campaigns, creating, and updating websites, and developing reports for continued performance improvements across channels.

Role Accountability and Duties:

· Work with the Marketing Manager to implement and monitor strategic and tactical marketing initiatives and plans.

· Execute omnichannel programs and achieve KPIs for the group, including events, digital, media services, and sales.

· Drive engagement and acquire audiences across social, email, website, broadcast, and educational channels.

· Optimize marketing plans through a test and learn approach to identify high-performing channels.

· Implement content strategies to engage, nurture, and convert audiences.

· Update, maintain, and enhance marketing and event websites.

· Maintain, implement and launch social media and email campaigns in conjunction with marketing, editorial and content teams.

· Utilize customer journey mapping to plan channels, tactics, and campaigns for audience progression.

· Apply a digital-first mindset to campaigns for brand awareness, engagement, and conversions.

· Provide detailed reports on marketing performance, lead generation, and event registrations to stakeholders.

· Manage and support sponsors with marketing assets.

· Cultivate relationships with key stakeholders: Sales, Production, Operations, Content, Data, and Leadership teams.

· Support audience cross-pollination for the portfolio.

· Develop an understanding of key systems, ensuring best practices, continuous improvements, and efficiencies.

· Propose innovative ways to enhance campaigns, processes, and daily operations.

· Perform additional tasks as required.

The salary range for this position is 51,000-63,000 depending on experience.

This posting will automatically expire on 7/16/2024

Qualifications

· Prior B2B/B2C marketing campaign experience, focusing on awareness, interest, engagement, and conversion.

· Previous experience in audience marketing, understanding target audiences, brand propositions, and key messages.

· Experience with data platforms and segmentation strategies.

· Proficiency in content marketing.

· Digital marketing expertise including SEO, Google Analytics, and paid search.

· Familiarity with CMS platforms and website development.

· Strong copywriting and editing skills.

· Excellent verbal communication skills.

· Analytical and problem-solving capabilities.

· Ability to consistently meet and exceed deadlines.

· Demonstrated initiative and willingness to exceed responsibilities to achieve ROI.

· Self-starter mentality with keen attention to detail.

· Innovative thinker capable of delivering exceptional performance.

· Comfortable working in a matrix organization structure.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patternsGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available too  Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 15 days PTO, rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a yearCompetitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discountStrong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and moreRecognition for great work, with global awards and kudos programsAs an international company, the chance to collaborate with teams around the world

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

See how Informa handles your personal data when you apply for a job here.