Kforce has a client seeking a hybrid Marketing Senior Specialist to join their team in Alpharetta, GA. Duties Include: * Developing fully integrated strategic marketing plans with objectives for awareness and demand generation * Creating high impact messaging and thought leadership content such as eBooks, infographics, white papers and more for web, social, blogs, video, print, etc. * Overseeing creative development of marketing materials and coordinating promotion activities with internal stakeholders, and external agencies/vendors * Working with various stakeholders for go-to-market product launches including development of communications, materials and promotions * Tracking, analyzing and reporting marketing results per initiative * Other duties as assigned