Job Title : Marketing Manger
Sector Title : Marketing & Branding
Area : Cape Town
APPLY FOR THIS JOB
Develop a Marketing strategy and marketing plans oversee the implementation and execution of the various efforts associated with the marketing plan including evaluating the results spearheading market research efforts and coordinating initiatives across a variety of channels in order
to support long term growth for the business and promote the brand and its extensive range of products
Duties and responsibilities
Responsible for developing the Marketing Strategy and ensure implementation
Set Quarterly and Annual KPIs for Marketing team Sales Conversion Customer Growth Existing / New statistics pertaining to Comms PR Advertising Paid Marketing and Social Media
Build marketing programmes to support specific marketing objectives across different channels and segments in support of overall strategic marketing plan creating monthly plans to meet annual budgets
Market through various channels and segment databases working with large data sets
Drive increase in customer database showing growth on existing and new customers across all channels
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
Evaluate the impact of marketing programs in achieving their stated objectives including impact on lead flow LTV and retention
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
Partner with creative team channel sales teams and external agencies and vendors
Lead the execution of marketing programs from start to finish driving collaboration with the stakeholders and leveraging the right internal processes
Monitor and analyse conversion rate and propose improvements and optimization on investment in adspend
Produce timeous accurate and concise monthly reporting covering all key Marketing metrics
Effective weekly reporting in weekly sales meetings
Ensure data integrity
Identify and evaluate new digital technologies and use web analytics tools to measure site traffic to better optimize marketing campaigns email marketing social media and display and search advertising
Develop specific campaigns to create and maintain high levels of customer engagement
Responsible for all project management managing multiple teams and department heads to ensure customer needs are met in a consistent and exceptional way
Oversee all PR Media and Communications plans as driven by PR & Communications Manager
Mentor and coach staff to identify training needs and improve overall skill levels
Ensure that personal development plans are in place
Ensure adequate and appropriate departmental infrastructure in place to ensure optimal operational efficiency
Minimum requirements
Matric
B Comm degree in Marketing/ Post Grad Diploma in Marketing
4 years Experience in building complex marketing programmes and reporting on the results
Exposure to direct response marketing
3 years IN Managing teams
Advanced applied understanding of marketing
Additional requirements
Valid RSA driver&rsquos license
Willing to travel
Possess a valid passport at all times
No flying or travel restrictions health or legal
High energy levels and focus
Maintain compliance with all company policies and procedures
Ability to safely and successfully perform the essential job functions including meeting qualitative and/or quantitative productivity standards
Ability to maintain regular consistent and punctual attendance
Weekend work where needed to oversee digital activities
Advanced Skills and Experience in
Interpersonal and Team Management
Proficiency with office productivity and analytics systems
Excel formulas pivot tables data extraction and formatting
Investigate unusual variances and advise as to actions
Metricsdriven thinking
In depth understanding and hands on experience
Develop complex projects and report on results
An eye for great emails and landing pages
Advanced knowledge of Google Analytics
Concisely communicate with varying levels of employees and management
Salary Market related
Please forward updated resume in MS Word with your application Note if no correspondence is received within 6 weeks of your application please consider your application as unsuccessful