PURPOSE OF THE JOB
As a Marketing Manager at PEP, you'll play a pivotal role in devising and executing innovative marketing campaigns focused on delighting our customers. Your goal will be to drive foot traffic, boost sales, and build brand recognition with a specific focus on the Clothing, Footwear and FMCG divisions. Collaborating with cross-functional teams, you'll ensure our marketing efforts align with our company growth plan and exceed customer expectations.
KEY RESPONSIBILITIES
Leadership: Provide leadership to the team, guiding them to develop and execute customer-centric strategies in retail advertising environments.
Campaign Creation: Craft impactful marketing campaigns via digital, social media, email, and traditional channels to elevate customer satisfaction and loyalty.
Consumer Analysis: Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities that enhance the customer experience.
Collaboration: Work closely with the sales and merchandise teams to align marketing strategies with sales objectives and customer satisfaction metrics.
Budget Management: Effectively forecast marketing spend, manage marketing budgets, optimising spending and reporting on budgets and forecast.
Creative Direction: Collaborate with the creative team to develop compelling marketing materials that resonate with our customers to drive consideration and conversion.
Performance Analysis: Monitor campaign metrics, derive insights, and offer recommendations for continuous improvements focused on customer delight.
Partnership Building: Cultivate strong relationships with vendors, agencies, and business partners to innovate and elevate our customer-centric marketing initiatives.