Job Purpose & Scope Develops and implements annual marketing strategies for general business banking and specialty lines of business. Essential Job Functions + Collaborates with the creative, digital marketing and media teams on content planning and provide strategic guidance on paid marketing/advertising initiatives. + Manages the day-to-day marketing needs of our business banking and specialty lines to help meet their new customer acquisition, growth and retention goals. + Develops and ensures on-brand execution of the Marketing strategy for Business Banking that meets deposit, loan and growth objectives. + Manages, coordinates, and executes Business Banking campaigns in-market to optimize overall performance. + Provides clear strategic direction and deadline management through creative/project briefs for Bank OZK’s internal creative team. + Creates and executes targeted marketing campaigns for industry-specific services including agricultural lending, small business lending, merchant services and aviation lending. + Collaborates with media planning and digital strategy to develop recommendations on how to optimize campaign and channel performance. + Provides strategic input regarding Business Banking promotions and special offers. + Conducts ongoing market research to support marketing leadership team. + Supports Marketing leadership on special projects as needed. + Regularly exercises discretion and judgment in the performance of essential job functions. + Maintains good punctuality and attendance to work. + Follows Bank policy, procedures, and guidelines. Knowledge, Skills & Abilities + Knowledge of marketing analytical tools and digital platform systems. + Knowledge of SEO (Search Engine Optimization), keyword research and Google Analytics. + Knowledge of client life cycle, retention, and contextual marketing strategies and tactics. + Ability to execute short and long-term B2B marketing initiatives for Bank OZK’s business products and services . + Ability to communicate effectively both verbally and in writing. + Ability to analyze data and translate results into effective strategies to drive business outcomes. + Ability to develop strong partnerships with line of business leaders. + Ability to work without close supervision. + Ability to manage multiple tasks with exacting deadlines in a fast-paced environment. + Ability to demonstrate excellent and effective customer service skills. + Ability to maintain confidentiality. + Ability to demonstrate effective organization, critical thinking, analytical, and problem-solving skills. + Ability to work effectively and demonstrate flexibility in a continually changing environment. + Ability to demonstrate attention to detail. + Skill in using computer and Microsoft Office products, including Word, PowerPoint, and Excel. Basic Qualifications + Bachelor’s degree in marketing, or other job-relevant field, or commensurate work experience, required. + 3+ years’ work experience in marketing, advertising, lending and/or banking, required. Job Expectations Job Expectations: O perate customary equipment and technology used in a business environment, with or without accommodation. Note: This description is not an exhaustive list of all job functions, duties, skills, and job standards required. Other job functions, duties, skills, and standards may be added. Management reserves the right to add or change the job requirements at any time. EEO Statement Bank OZK is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by federal, state, and local law. Member FDIC.