Cape Town, Western Cape, South Africa
7 days ago
Marketing Manager

The Faircape Group constitutes a group of companies with interests in a number of activities including Inpower (Solar, Backup Power, Generators, Power Management), CCTV Technologies, Healthcare, Retirement Holdings, Telecommunications, and an ISP, Utility Management and infrastructure installation, Property Management, and related activities.

We are looking for a result-driven Marketing Manager to create innovative marketing strategies and to lead the marketing and sales for our Inpower Energy, WUS and CCTV Technologies brands.

At Faircape Group we are not selling a product, we are changing lives, and we are looking for someone that wants to contribute and participate in our mission and vision. 

Why Join Us?

At Faircape, we value our employees and offer a range of benefits, including:

Quarterly performance bonuses – your hard work deserves to be rewarded!Long service leave – we appreciate and recognize your dedication.Onsite Barista – enjoy free, barista-made coffee! ☕Subsidised vending machine snacks – quick energy boosts when you need them.Discounted internet (ISP) packages – stay connected at a reduced cost.Fixed flexi-time (07:00 - 18:00) – supporting work-life balance.Subsidised parking – making your commute hassle-free.

The opportunity for growth is extensive within the Group - the candidate needs to be passionate about marketing and inspired by growth.

Specific duties include, but are not limited to:

Define and lead digital marketing strategies to drive complementary growth and customer acquisition across all digital channels.Monitor and analyse all relevant digital marketing KPIs and metrics, react quickly to underperformance and adjust the course accordingly if need be.Use SEO principles to maximise copy’s reachManage the planning, implementing and control of marketing campaigns across the GroupReview and update the content and images on the website. Ensure that it's accurate, up-to-date, and aligned with your current messaging and branding.This role incorporates “traffic” responsibilities wherein briefs are received from internal clients and allocated to the teamThe role will require management of production in sourcing quotes, arranging campaign collateral, reviewing final output, liaising with external agencies and ensuring timelines are managed and communicated - fulfilling the role of campaign and project managerAnalyse brand positioning and consumer insights Research and analyse target market, industry trends and competitors activities Target specific market segments to increase sales revenue Assessing the business needs of the relevant business unitsCreate a PPC and Social Media strategy, budget and implementation planCreate marketing, advertising and communication strategiesTranslate brand elements into plans and go-to-market strategiesAnalyse dataDevelop and manage the budget and organise resources to meet the brands objectivesMeasure and report performance of all marketing campaigns, and assess return on investment and key performance indicator Development of effective and creative digital marketing campaigns that contributes to the brands growthDevelop and on occasion produce creative concepts through execution on assigned brands Research and identify various creative opportunitiesPresent copy concepts and final deliverables to internal team, and management as needed Identifying creative trends and opportunitiesCreate engaging content for Social Media Proofing and editing existing copy and adapting as required Creating blogs ideas that needs to go out to website and on social media platforms 

Qualifications:

Bachelor's Degree  in Marketing, Journalism, Communications, Information Systems, Business, Statistics 

Experience and Knowledge:

Experience in marketing with various industries will be a distinct advantage Must have hands-on campaign management experienceExtensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).Proven ability to develop brand and marketing strategies and communicate recommendations to management Experience working with WordpressAdvanced writing and language skillsExperience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console

Skills & Attributes:

Strategic Thinking: Be able to think critically and strategically, aligning marketing initiatives with overall business goals and objectivesCreativity: Creativity is crucial in developing innovative marketing campaigns and strategies that stand out Communication skills: Effectively communication is crucial for conveying marketing messages internally and externally. This includes written, verbal and presentation skills. Leadership Skills: Marketing managers need to lead and inspire, fostering a collaborative and create a creative environmentProject Management Skills Excellent computer skills, knowledge of Wordpress and Adobe programmes, e.g. InDesign, Illustrator and PhotoshopDeadline and result drivenDiscipline – with regard to task completion and accuracy of dataOrganised, with an eye for detail - be able to prioritise a varied workloadExcellent computer skillsProven organisational skillsAble to perform under pressure and adhere to strict deadlinesAbility to professionally present information (verbal/written) to top managementEnjoy working in a fast-paced, high demand, high-turnaround environmentBe a team player with excellent interpersonal skillsBusiness acumen

Specific Requirements:

Clear health recordClear criminal recordClear credit recordContactable references 

Normal working hours are Mondays to Fridays from 08h00 until 17h00 with a 45 minute lunch break. The company allows employees, by approval of the direct manager, to work flexi-time between 07h00 and 18h00.

With centrally located and modern offices just across from Cavendish in Claremont.

Faircape Group offers a market-related salary. The amount offered will be dependent on qualifications, experience and other market related factors. 

To see more about Faircape and what we have to offer go and look at our informative website 

https://faircape.co.za/ 

Should you not receive a response within 2 weeks of applying, please consider your application unsuccessful.

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