Boston, Massachusetts, USA
1 day ago
Marketing Manager
Property About Us At Pyramid Global Hospitality, people come first. As a company that values its employees, Pyramid Global Hospitality is dedicated to creating a supportive and inclusive work environment that fosters diversity, growth, development, and wellbeing. Our commitment to a People First culture is reflected in our approach to employee development, employee benefits and our dedication to building meaningful relationships. Pyramid Global Hospitality offers a range of employment benefits, including comprehensive health insurance, retirement plans, and paid time off, as well as unique perks such as on-site wellness programs, local discounts, and employee rates on hotel stays. In addition, Pyramid Global Hospitality is committed to providing ongoing training and development opportunities to help our people build the skills and knowledge they need to advance their careers. Whether you are just starting out in the hospitality industry or are a seasoned professional, Pyramid Global Hospitality offers a supportive and collaborative work environment that encourages growth and fosters success, in over 230 properties worldwide. Join their team and experience the benefits of working for a company that values its employees and is committed to creating exceptional guest experiences. Check out this video for more information on our great company! #PGH-BMC Location Description The Boston Harbor Hotel is Boston’s premier waterfront hotel, where luxury service is personal. We offer a competitive and comprehensive compensation and benefits package, as well as growth opportunity. All candidates must display superior service orientation, be willing to learn and work as part of our team. Due to the nature of our business, schedule flexibility is required for all positions. Overview JOB SUMMARY Following a recent rebrand, we are looking for a talented Marketing Manager with a passion for luxury hospitality to join the journey. With a continuous pathway of evolution ahead, this role is an exciting opportunity to work directly with the Regional Director of Sales & Marketing at Boston’s only waterfront Forbes Five-Star & AAA Five Diamond hotel. The Marketing Manager will execute and assist in developing Boston Harbor Hotel’s marketing efforts to ensure they align with corporate strategies in order to maximize growth and profitability for the urban resort and its respective brands. The Marketing Manager will be responsible for the creation, implementation, monitoring, and analytics of the hotel’s digital marketing, social media, email marketing, online reputation, and public relations strategies. This role will work in close collaboration with the various teams to increase visibility, relevance, community engagement, and overall patronage of the hotel through effective, strategic and consistent marketing efforts. This role will also oversee a Digital Marketing Coordinator. KEY RESPONSIBILITIES The primary responsibilities for the Marketing Manager will include but are not limited to: Develop marketing plans, media strategies, and budgets in conjunction with Regional Director of Sales and Marketing Oversee Digital Marketing Coordinator and associated responsibilities Strategic management through Google Analytics regarding e-commerce and marketing related tasks, while sharing reporting on a monthly and quarterly basis Oversee and direct market research and competitor analysis in collaboration with the management team Optimize efficiencies of digital media strategies across search, display, social, and metasearch channels Daily communications and collaborations with third-party partners including Preferred Hotels & Resorts, public relations and digital agencies Maintain all aspects of the website, blog, and content strategy in conjunction with Digital Marketing Coordinator Oversee CRM and manage all email marketing strategies Develop, manage, and market a broad range of events and activations, including seasonal programming such as the Boston Wine & Food Festival and Summer in the City Development and distribution of all print and digital marketing collateral, including in-room technology Coordinate, prepare, and deliver brand communications Ensure that the representation of the hotel’s brand is consistent and present throughout all online mediums including website, third-parties, digital campaigns, and social channels Create unique package offerings to promote the urban resort and associated offerings including but not limited to weddings, boutique retail store, food and beverage offerings, etc. Manage brand reputation across online review platforms such as Google, TripAdvisor, Expedia, etc. Oversee implementation of innovative social media campaigns Lead hotel photo shoots and manage digital asset management software Monitor trends and the latest applications in digital marketing, email marketing, and social media, while appropriately applying and communicating that knowledge at the hotel Host FAM trips and coordinate media visits in conjunction with public relations team Serve as a main point of contact for in-house marketing including but not limited to any group needs Qualifications JOB QUALIFICATIONS In addition to performance of key responsibilities and supportive functions, this position may be required to possess a combination of the following skills and experiences: 1-3 years of Marketing or Communications experience (Hospitality exposure preferred) Strong organizational and analytical skills, along with demonstrated ability to multi-task and prioritize in a fast-paced work environment Strong managerial abilities, collaborative skills, and creative mind Ability to work under pressure, multitask, and prioritize departmental functions to meet deadlines Demonstrated ability to work with maximum efficiency, accuracy and attention to detail Must have experience in Microsoft Office, including Excel, and industry relevant Digital Marketing systems Strong presentation and communications skills, proficiency with programs such as Adobe Creative Cloud, Canva, etc. Demonstrated ability to work cohesively with a team Ability to exercise sound logic and judgement in evaluating situations and utilizing appropriate resources Must be self-directed, motivated and demonstrate exception customer service and interpersonal skills Ability to work proficiently quickly in a high-pressure & fast paced environment Ability to communicate effectively in the English language, both verbally and in writing Bachelor’s degree, preferably specializing in Marketing, Communications, Hospitality, Business or equivalent experience is required.
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