Job Title : Marketing Manager
Sector Title : Marketing & Branding
Area : Durban
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Responsible for managing the promotion and positioning of the brand and the products and services the company sells Raising brand awareness
through the creation of effective marketing campaigns Managing marketing budgets and ensuring a return on investment on money invested into
marketing activities
Key Performance Areas
Working with the executive team such as the operations director or managing director to set the marketing strategy for the business
Implementing the marketing strategy set for the business
Researching and analysing market trends and competitors and giving feedback to executive team
Tracking the effectiveness of marketing campaigns and reporting findings to the executive team
Increasing brand awareness and market share
Coordinating marketing strategies with the sales/ stores financial public relations and procurement departments
Looking after the budget of the marking department and making sure the budget spend is delivering a return on investment
Overseeing branding advertising and promotional campaigns
Hiring leading and training a team of marketing associates
Developing marketing strategies for new products
Negotiating and liaising with third party marketing agencies suppliers and centre managements
Managing the design and production of promotional materials such as websites brochures and all merchandising material
Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
Analyzing website clicktopurchase conversion rates and the effectiveness of promotions to determine what drives sales
Identifying potential new markets and creating a plan to enter the market
Partnering with product development and buying teams to identify products that fit the marketing strategy
Brainstorming fresh advertising ideas with senior management
Looking after the sales pipeline and partnerships brands and constantly looking for new ways to make products more attractive to new customers
Overseeing content creation and all digital platforms to maximise brand awareness
Requirements and Key Competencies
Bachelors degree in marketing finance business administration or similar
A Masters degree in a relevant field will be advantageous
At least 2 years experience as a marketing manager leading a marketing team
4 to 5 years marketing experience
Proficiency in electronic marketing automation software
Extensive knowledge of marketing strategies channels and branding
Superb leadership communication and collaboration abilities
Exceptional analytical and problemsolving skills
Strong time management organizational and planning abilities
Flexible and adaptable
Professional
Honesty & Integrity
Creative & motivated
Team player
Willingness to learn
Ability to understand the customers needs
Ability to work independently