Boston, Massachusetts, USA
1 day ago
Marketing Manager

Our Opportunity:

Chewy is looking for a customer-centric and data-driven Print Marketing Manager who will oversee and execute on the the print media marketing program for Chewy’s most active and pet-obsessed customers to join our team based in Dania Beach, FL or Boston, MA or Minneapolis, MN or Bellevue, WA. This role will be responsible for the planning, orchestration, execution and measurement of of print campaigns (direct mail, inserts, circulars, and shared mailing program) designed to acquire new customers, increase customer engagement and drive incremental sales.  They will also play a central role in facilitating communication and coordination across teams to ensure that timelines are met, prioritization is clear, and wins and misses shared across teams.

What you'll do:

Implement a print media roadmap designed to drive new customer acquisition and assist in development of print programs to drive overall customer retentionMaintain and optimize a testing agenda designed to continuously improve response and efficiencyWork with internal data science resources to ensure prioritization of needs is clear, and that essential technical steps are taken for list selection, segmentation, and trackingPartner in driving innovation from new print media channels including inserts, shared mailers and 3rd party box inserts.Drive continuous improvement across email KPIs including reach, redemption rate, CPA and profitability of the programManage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learningsDrive a costumer first approach to all print experiencesEffectively partner across the organization: integrated marketing, engineering, product management, merchandising and supply chainBe knowledgeable on print best practices, processes, and trends

What you'll need:

A passion and track record for customer-centric marketing3+ years of print and/or direct marketing experience; ecommerce preferredUnderstanding of both acquisition and lifecycle marketingBachelors degree, Masters a plusData-driven and analytical with strong ability to interpret and identify insights through dataHands-on experience designing and implementing print campaigns from creative turn in, to working with print partnersDeep understanding of print process, planning, development and execution of print campaignsStrong communication skills (verbal and written) with ability to clearly articulate information that influences data-driven business decisionsAbility to operate independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detailDeep knowledge of print best practices, technologies, and trends

Bonus:

Working knowledge of SQL, Tableau and other data analytics toolsExperience working with data scientists / modeling

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.

 

If you have a question regarding your application, please contact HR@chewy.com.

 

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