Description We are looking to bring on board a Marketing Manager 2 in New York, New York, 10001, United States. This role will focus on steering consumer-facing strategies across various marketing channels, with an emphasis on mid and lower funnel marketing activities. The role requires a deep understanding of how such activities drive business goals like traffic and conversion, and the ability to synthesize multi-channel marketing plans to meet these goals. The employment opportunity offered is a long term contract. Responsibilities: • Drive the strategy and execution of quarterly marketing business briefings for various marketing channels. • Develop consumer-facing messages by gathering inputs from cross-functional teams such as Consumer Strategy & Insights, Product Marketing, and Growth Strategy. • Collaborate with marketing channels such as Lead Acquisition & Nurture, Member Strategy & Engagement, Digital Media, Retail & E-commerce to present the marketing brief and assist in translating the brief into channel-specific strategies. • Connect upper funnel strategy (Demand creation) and mid and lower funnel strategy (Demand Capture) ensuring a cohesive approach from a consumer perspective. • Maintain and oversee the Education & Capture calendar, ensuring marketing leads across channels are aware of all demand-driving initiatives. • Lead the performance recap process for demand capture channels, synthesizing key performance learnings across channels to optimize future plans. • Optimize business processes related to marketing activities. • Work collaboratively in a global organization to build and implement global strategies. • Utilize analytical, data-driven strategy and project management skills to drive marketing activities. • Communicate effectively across all levels of the organization, demonstrating excellent leadership and interpersonal skills. Requirements • Proven experience in Marketing or a similar role • Exceptional communication and interpersonal skills • Familiarity with marketing processes and planning strategies • Demonstrated ability to manage projects effectively • Experience in coordinating marketing activities • Knowledge about time management and calendar management • Strong leadership skills and the ability to lead a team • Experience in retail marketing would be advantageous • Proficiency in optimization strategies and digital media • Familiarity with web app and e-commerce applications • Ability to capture and analyze insights for data-driven decision making • Experience in planning and executing quarterly marketing strategies • Proficiency in briefing and translating marketing requirements • Understanding of paid media strategies and its cohesive integration in marketing plans • Strong planning processes skills and the ability to implement them effectively • Proficiency in marketing in the digital media space • Knowledge of connectivity strategies and their application in marketing. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .