Owns development and execution of marketing strategy (segmentation, pricing, positioning, messaging, etc.) for CRISPR DNA/RNA reagent services with support of Market Specialist, marketing communications, and other functionsWorks with Sales and Business Development to improve their product knowledge and support of key strategic Sales opportunities.Develops, communicates, and help evangelize the story of how company’s reagents and services work together to support gene and cell therapy R&D.Grow strong relationships with key opinion leaders to drive adoption of new and existing services.Collect and analyze marketing intelligence including: pricing, competitive insights, Customer and Sales feedback, and technical trends.Participate at conferences and contribute to marketing activities to help achieve company goals.