Job Summary

Job Description

What is the opportunity?

Marketing Manager: Campaigns & Analytics

The marketing manager, campaigns and analytics will play a key part in the successful execution, tracking and optimization of marketing campaigns.  This role will require collaboration with cross-functional teams to execute and monitor performance of a wide range of marketing tactics including events (in-person and virtual), e-distribution, social media and digital promotion.   Responsibilities include the development of marketing assets, deployment of these assets to support campaign objectives and the collection, analysis, and interpretation of data from various marketing channels to measure engagement levels, identify trends, and provide actionable insights to optimize campaigns and identify highly engaged prospects to drive business growth.

What will you do?

Marketing campaign coordination and execution: Manage end-to-end execution of marketing campaigns across various platforms including events, email, social media, paid search, display ads, and website. (30%)Performance tracking and optimization: Leverage analytics tools to track campaign performance and identify areas for optimization. (20%)Reporting and analysis: Create reports and dashboards to communicate key findings and trends and identify actionable insights to support marketing and sales goals.(25%)Process improvement: Identify opportunities to streamline marketing processes and increase effectiveness of reporting. (10%)Cross-functional collaboration: Work closely with marketing strategy, content, creative, ad analytics team to ensure campaigns are aligned with business objectives. (15%)

What do you need to succeed?

Must-have

Bachelor’s degree in Marketing, Business, Communications, or related fieldStrong analytical skills and problem-solving skills, with a focus on data-driven decision making.Ability to work effectively both independently and as part of a collaborative teamExcellent organizational and time-management skills with the ability to manage multiple campaigns and evolving priorities simultaneously.Experience working in campaign execution, digital marketing, or analytics

Nice-to-have

Experience working in B2B financial services1-2 years’ experience working in analytic and marketing platforms including Google Analytics, LinkedIn Campaign Manager, Salesforce, Tableau, and/or e-distribution platforms.Excellent written and verbal communication skills

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicableLeaders who support your development through coaching and managing opportunitiesAbility to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamFlexible work/life balance optionsOpportunities to do challenging workOpportunities to take on progressively greater accountabilitiesAccess to a variety of job opportunities across business

Job Skills

Brand Marketing, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services

Additional Job Details

Address:

225 FRANKLIN STREET:BOSTON

City:

Boston

Country:

United States of America

Work hours/week:

40

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-02-07

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
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We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.